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Updated in [July 31st, 2023]

What skills and knowledge will you acquire during this course? Skills and Knowledge Acquired: Understanding of data and its value in the tourism industry Ability to identify and collect relevant data Knowledge of data analysis techniques Understanding of customer behaviour and how it can be used to inform business decisions Knowledge of datadriven decisionmaking Ability to use data to inform marketing and product development Understanding of data privacy and security regulations Ability to use data to improve customer service and satisfaction Is this course suitable for preparing further education? Yes, this course is suitable for preparing further education. It provides an introduction to data analysis and how it can be used to make informed decisions in the tourism industry. It also provides practical tools and technical support to help you apply data practices in your own business. How does this course contribute to professional growth? This course contributes to professional growth by providing a comprehensive understanding of how data can be used to drive business decisions in the tourism industry. It will help professionals gain the skills and knowledge needed to use data to make informed decisions and improve their business’s performance. Additionally, the course will introduce simple tools and technical support to help professionals introduce data practices in their own business. This will help them stay competitive and increase their chances of success.

Course Syllabus

The importance of data to your business

Using data to make your business more robust

How to improve business productivity through data

Tools to help you make the most of your data

Tourism destinations and data collaboration