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Updated in [July 18th, 2023]

Welcome to the "Omnichannel Sales & Service Management with AI & Chat Bots" course provided by The Retail Banking School. Led by course instructor Slava Popkov, an experienced entrepreneur and modern customer communications expert, this comprehensive course aims to equip current and potential corporate managers with the necessary skills and knowledge to excel in the digital transformation of customer communications.

Here's an overview of the course structure and key topics covered:

Section 1: Course Introduction

Get acquainted with the course objectives, topics, and the author, Slava Popkov.
Section 2: Digital Channels and the Importance of Chatbots

Explore the shift from traditional communication methods to digital channels and the role of chatbots in modern customer communications.
Section 3: AI Chatbots and Their Capabilities

Gain an understanding of AI chatbots, their capabilities, and limitations in enhancing customer interactions.
Section 4: Best Practices for Contact Centers

Learn best practices for implementing chatbots and managing customer interactions in contact center environments.
Section 5: Best Practices for Advertising, Sales, and Loyalty Programs

Discover effective strategies for utilizing digital channels in advertising, sales, and loyalty programs to enhance customer engagement and drive business growth.
Section 6: Popular Messaging Apps (WhatsApp, Facebook, Instagram, Telegram, Apple Messages, WeChat)

Explore the functionalities and business applications of popular messaging apps, including WhatsApp, Facebook Messenger, Instagram Direct Messages, Telegram, Apple Messages, and WeChat.
Section 7: Live Chat on Company Websites

Understand the significance of live chat functionality on company websites and its impact on customer engagement.
Section 8: Designing an Ideal Customer Journey Framework

Learn how to create an ideal customer journey framework for modern channels, which serves as a valuable tool for various business projects.
Course Author: Slava Popkov

Gain insights into Slava Popkov's expertise as an entrepreneur and CEO & Co-founder of Brandy.im.
Discover his extensive experience in customer communications and collaborations with global companies and banks.
Course Description and Welcome Letter:

Receive a warm welcome to the course and an overview of its content, as well as a glimpse into Slava Popkov's journey in the field of digital communications.
Understand the significance of digital transformation and the increasing importance of leveraging messaging apps and chatbots in various business sectors.
Access the course plan, which outlines the progression of topics covered throughout the course.
By enrolling in this course, you will gain a comprehensive understanding of omnichannel sales and service management, and how to leverage AI and chatbots effectively. With a double diploma, interactive sessions with the instructor and peers, and the ability to apply your knowledge to real-world business scenarios, this course will provide you with the necessary skills to excel in the rapidly evolving landscape of digital customer communications. Join the "Omnichannel Sales & Service Management with AI & Chat Bots" course and take the first step towards becoming a proficient professional in this exciting field.

Course Syllabus

Introduction Part (Optional)

Course Main Part

Interactive Part (Optional)