Fundamentals of Sales & Marketing Management for Hospitality

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2022-11-14
Learners

No Information
Duration

No Information
Instructor

Hotel Management School Your learning PartnerManis

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3.6

4,241 Ratings

This course on Fundamentals of Sales & Marketing Management for Hospitality is perfect for those looking to gain a better understanding of the sales department and its role in the hospitality industry. It covers topics such as concepts of marketing, organization and roles of sales managers, recent trends impacting sales managers, ethics in sales, sales planning, budgeting and forecasting, and recruitment, selection, training and compensation of sales managers. With practical tips and examples from the hotel industry, templates and checklists, this course is sure to help you hit and even surpass your sales targets.

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, Fundamentals of Sales & Marketing Management for Hospitality, provides an overview of the sales department and its role in the hospitality industry. Participants will learn the theoretical aspects of sales management, as well as practical tips and examples from the hotel industry. Topics covered include concepts of marketing, organization and roles of sales managers, recent trends impacting sales managers, ethics in sales, sales planning, budgeting and forecasting, recruitment, selection, training and compensation of sales managers for staff. Through this course, participants will gain the knowledge and skills necessary to develop and implement effective sales management strategies.

Course Syllabus

Introduction and Concepts

Sales & Marketing Management - Organisation & Roles

Ethical Behaviors and Management in Sales

Customer Relationship Management

Operation Planning and Organizing Sales Departments

Budgeting and Forecasting Techniques for Revenue

Recruitment and Selection of Sales Teams

Training & Development of Sales Team

Developing Sales Team Compensation Plans

Bonus Lecture

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Pros & Cons

"Top training, it is very interesting to go step by step." - This review suggests that the course provides comprehensive and well-structured training, allowing users to easily follow along and understand the content. "Excellent course" - This positive review indicates that the course is of high quality and meets the expectations of the user.

"Difficult accent, way too theoretical." - This review highlights a potential disadvantage of the course, stating that the instructor's accent may be difficult to understand and that the course may focus too much on theoretical concepts, which could make it less practical. "The instructor needs to work on the skills... Not really happy with the other videos so far." - This negative review suggests that the instructor's teaching skills may not be up to par, and the user is dissatisfied with the quality of the videos. This could be seen as a disadvantage of the course. Please note that the reviews provided are limited and may not fully represent the overall advantages and disadvantages of the course.

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