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Updated in [August 18th, 2023]

Skills and Knowledge:
This course will provide students with the skills and knowledge necessary to understand the retail industry, including concepts and processes, elements of the retail mix, consumer buying behavior, retail marketing strategies, supply chain management, merchandising, pricing, store management, store layout & design, customer service, franchising, legal and regulatory framework of franchising, and retail analytics. Additionally, students will gain an understanding of the values associated with a career in retail and franchising management.
Professional Growth:
This course provides a comprehensive overview of the retail industry, giving students the opportunity to gain an understanding of the various elements that comprise the retail mix. It also emphasizes the concepts of franchising, legal and regulatory framework, and retail analytics. By taking this course, students will gain the knowledge and skills necessary to pursue a career in retail and franchising management. Additionally, the course provides professionals in the marketing domain with an opportunity to stay up-to-date on the latest trends and developments in the retail industry. As such, this course contributes to professional growth by providing students and professionals with the knowledge and skills necessary to succeed in the retail industry.
Further Education:
This course is suitable for preparing further education, as it provides an overview of the retail industry, concepts and processes, and an opportunity to understand the areas of accountability for a Retail Manager. It also emphasizes on the various elements that comprise the retail mix, including types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design, customer service, franchising, legal and regulatory framework of franchising, and retail analytics. This course is intended for MBA students, instructors, faculty members of MBA colleges, and professionals in the marketing domain, and is supported by all retail companies.