Retail and Service Experience Design for CCIs

Course Feature

Cost

Free
Provider

Polimi OPEN KNOWLEDGE
Certificate

Paid Certification
Language

English
Start Date

9th Feb, 2021
Learners

No Information
Duration

2.00
Instructor

/

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2.0

57 Ratings

This MOOC, "Retail and Service Experience Design for CCIs", explores how brand values, products/service sensory qualities, and their communicative, emotional, and relational attributes are translated into different languages and interaction spaces. It examines how the cultural and symbolic process is translated in the diffuse and multidimensional relationships underlying digital networks, with a focus on fashion and creative industries. Through this course, participants will gain an understanding of how products and services acquire their symbolic meaning in the retail space, and how this can be experienced both online and offline through a multichannel experience.

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Course Overview

❗The content presented here is sourced directly from Polimi OPEN KNOWLEDGE platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [August 18th, 2023]

Skills and Knowledge:
This course will provide students with the skills and knowledge to design retail and service experiences for Creative and Cultural Industries (CCIs). Students will learn how to translate brand values, products/service sensory qualities, and their communicative, emotional, and relational attributes into different languages and interaction spaces. They will also gain an understanding of how the cultural and symbolic process is translated in the diffuse and multidimensional relationships underlying digital networks. Additionally, students will learn how to design retail spaces that can be experienced both online and offline through a multichannel experience.
Professional Growth:
This course contributes to professional growth by providing an in-depth understanding of how to design retail and service experiences for Creative and Cultural Industries (CCIs). It examines how brand values, products/service sensory qualities, and their communicative, emotional, and relational attributes are translated into different languages and interaction spaces, both physical and virtual, tangible and intangible. Additionally, the course explores how the cultural and symbolic process is translated in the diffuse and multidimensional relationships underlying digital networks. Through this course, professionals can gain the knowledge and skills necessary to create effective retail and service experiences for CCIs.
Further Education:
This course appears to be suitable for preparing further education, as it examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into different languages and interaction spaces. It also investigates and illustrates how the cultural and symbolic process is translated in the diffuse and multidimensional relationships underlying digital networks. This knowledge could be beneficial for those looking to pursue further education in the field of fashion and creative industries.

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