MBA: Retail business Merchandising and E-commerce

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2022-08-01
Learners

No Information
Duration

No Information
Instructor

Navdeep Yadav

Add to Favorites

4.3

20,670 Ratings

This MBA course provides an in-depth look into the strategies and techniques used in retail business and e-commerce. Learn how to create an amazing shopping experience, understand the Porter Five Force Model, SWOT Analysis, and the Reilly's Law of Retail Gravitation. Explore the different types of retail stores, omnichannel and e-commerce strategies, and Warby Parker's Omnichannel Case Study. Plus, gain insight into customer data, store layout and design, retail finance and accounting, category and inventory management, and e-commerce and D2C brands. Click now to start your journey into the world of retail business and e-commerce.

Show All

MBA: Retail business Merchandising and E-commerce

Go to class

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This MBA course in Retail Business Merchandising and E-commerce provides students with an in-depth understanding of the strategies and techniques used in the retail industry. The course covers topics such as retail management, retail marketing mix, Porter Five Force Model, SWOT Analysis, consumer vs customers, variety vs assortment, types of retail stores, trading area, omnichannel and e-commerce, Warby Parker Omnichannel Case study, customer data in retail business, store layout and design, retail finance and accounting, category and inventory management, and e-commerce and D2C brands. Students will gain an understanding of the fundamentals of retail business, the importance of customer data, and the strategies used to create a successful retail business. They will also learn how to use financial metrics to measure the success of their business, and how to create a successful e-commerce and D2C brand. By the end of the course, students will have the knowledge and skills to create and manage a successful retail business.

Course Syllabus

Introduction to Retail Management Basics

Types of Retail store and Trading area

Omnichannel and e-commerce

Warby Parker Omnichannel Case study

Customer Data in retail management

Store layout and design

Retail finance and accounting

Inventory management and warehousing

Introduction to Statistics

Category and Inventory Management

E-commerce and D2C brands

Forecasting and Demand planning

Show All

Pros & Cons

Comprehensive coverage

Inconsistent video quality

Show All

Recommended Courses

Retail and Channel Management

2.0

Swayam 55 learners

Learn More

This 'Retail & Channel Management' MOOC, developed by Dr. Subin Sudhir, Associate Professor (Marketing) at Indian Institute of Management, Indore, is the perfect course for those looking to gain an understanding of the basics of retailing, store management, branding and more. With the emergence of new formats and the applications of global concepts and constructs, this course will provide a complete insight on the knowledge of retailing and prepare students for successful careers in the area of retailing, marketing, retail management, technology in retail and branding. Don't miss out on this opportunity to gain the skills and knowledge needed to succeed in the retail industry.

Introduction to Retail Management

2.5

Swayam 63 learners

Learn More

This course is perfect for anyone looking to gain an understanding of the retail business model and the key issues and challenges involved. Participants will learn the core terms and terminologies associated with retailing, as well as gain an appreciation of the Indian retail sector. Through this course, participants will gain practical tools and techniques to develop and sustain a competitive advantage in the retail sector. Sign up now to gain an in-depth understanding of the retail business model and the key issues and challenges involved.

Retail and Service Experience Design for CCIs

2.0

Polimi OPEN KNOWLEDGE 57 learners

Learn More

This MOOC, "Retail and Service Experience Design for CCIs", explores how brand values, products/service sensory qualities, and their communicative, emotional, and relational attributes are translated into different languages and interaction spaces. It examines how the cultural and symbolic process is translated in the diffuse and multidimensional relationships underlying digital networks, with a focus on fashion and creative industries. Through this course, participants will gain an understanding of how products and services acquire their symbolic meaning in the retail space, and how this can be experienced both online and offline through a multichannel experience.

Retail Management: Definition & Key Functions Retail Dogma

2.5

Youtube 11,708 learners

Learn More

Retail Dogma offers a comprehensive online course on Retail Management, covering everything from buying products to managing financials. With more than 14 years of experience, professional retailers have prepared materials to help beginners learn the basics and advanced technical knowledge. The course is divided into two sets of functions: Support functions and Core functions. Download free Retail Math Formulas Cheat Sheet, Retail Business Plan Template, Shrinkage Action Plan, Fashion Boutique Opening Checklist and Store Signages & Posters. Get access to Retail Benchmarks and start your journey to becoming a successful retailer. Visit Retail Dogma and start learning today!