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Updated in [July 24th, 2023]

Online Reputation Management (ORM) is a process of monitoring, managing, and influencing the online reputation of an individual, brand, or business. It is a critical part of any digital marketing strategy and is essential for any business that wants to maintain a positive online presence. In this course, Gaby, our Account Executive, will explain the three key factors of online reputation management: monitoring, managing, and influencing. Monitoring: Monitoring is the first step in online reputation management. It involves tracking and analyzing online conversations about your brand, products, and services. This includes monitoring social media, review sites, and other online sources. By monitoring these conversations, you can identify potential issues and take action to address them. Managing: Managing is the second step in online reputation management. It involves responding to customer feedback, addressing customer complaints, and taking proactive steps to improve your online reputation. This includes responding to negative reviews, engaging with customers on social media, and creating content that promotes your brand. Influencing: Influencing is the third step in online reputation management. It involves using various tactics to influence the public’s perception of your brand. This includes using SEO, paid advertising, and influencer marketing to promote positive content about your brand. By the end of this course, you will have a better understanding of online reputation management and how to use it to improve your online presence. You will also learn how to monitor, manage, and influence your online reputation. With this knowledge, you will be able to create a successful online reputation management strategy for your business.