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Updated in [August 18th, 2023]

Skills and Knowledge:
By taking this course, students will acquire the skills to monitor various media platforms (social media, podcasts, discussion forums, blogs, news sites, review sites, etc.) for public mentions of their brand, identify key topics that tend to come up alongside mentions of their brand, measure the positive and negative feelings that people have toward their brand, recognize the signs of a potential PR crisis, and compare the strength of their reputation with that of competing brands. Additionally, students will gain an understanding of core concepts such as sentiment analysis and how to filter for the most relevant results.
Professional Growth:
This course provides a comprehensive introduction to media monitoring and online reputation management. It covers the fundamentals of media monitoring, including core concepts such as sentiment analysis and how to filter for the most relevant results. Participants will learn how to monitor various media platforms for public mentions of their brand, identify key topics associated with their brand, measure the positive and negative feelings that people have toward their brand, recognize the signs of a potential PR crisis, and compare the strength of their reputation with that of competing brands. Through the short media monitoring exercises after each video, participants will gain the skills necessary to effectively manage their online reputation.
Further Education:
This course is suitable for preparing further education as it provides an introduction to the fundamentals of media monitoring and covers core concepts such as sentiment analysis and how to filter for the most relevant results. It also provides the skills needed to monitor various media platforms, identify key topics, measure positive and negative feelings, recognize potential PR crises, and compare the strength of a reputation with that of competing brands. Additionally, the short media monitoring exercises after each video will help to develop the skills gained from the course.

Course Syllabus

Media Monitoring Essentials: Guide to Online Reputation Management