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Updated in [May 25th, 2023]

1. Branding and Public Relations: Learners will gain an understanding of the differences between branding, public relations, advertising, and marketing. They will learn how to leverage storytelling to effectively communicate with different media outlets and gatekeepers.

2. Mass Communication and PR Theory: Learners will explore foundational mass communication and public relations theories, and how they can be applied to issue and crisis management.

3. Media Relations: Learners will gain an understanding of the media and how to work with them to create effective campaigns. They will learn how to craft messages that will resonate with their target audience and how to use different media outlets to reach them.

[Applications]
After completing this course, students can apply their knowledge to create effective public relations campaigns. They can use the skills they have learned to craft stories that will be attractive to the media and to create relationships with gatekeepers. Additionally, they can use the theories discussed in the course to develop strategies for issue and crisis management.

[Career Paths]
1. Public Relations Specialist: Public relations specialists are responsible for creating and maintaining a positive public image for their employer or client. They create press releases, plan events, write speeches, and develop social media campaigns. As the media landscape continues to evolve, public relations specialists must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

2. Media Relations Manager: Media relations managers are responsible for developing and maintaining relationships with the media. They create press releases, pitch stories to reporters, and respond to media inquiries. They must be able to think strategically and have excellent communication skills. As the media landscape continues to evolve, media relations managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

3. Social Media Manager: Social media managers are responsible for managing a company’s social media accounts. They create content, monitor conversations, and engage with followers. As social media continues to grow in importance, social media managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

4. Content Strategist: Content strategists are responsible for creating content that is engaging and effective. They create content for websites, blogs, and social media accounts. As content marketing continues to grow in importance, content strategists must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

[Education Paths]
1. Bachelor of Arts in Communications: This degree program focuses on the study of communication and media, including topics such as media literacy, media production, and media law. It also covers the fundamentals of public relations, such as writing press releases, developing media campaigns, and managing public relations crises. With the rise of digital media, this degree is becoming increasingly popular as it prepares students to work in a variety of media-related fields.

2. Master of Science in Public Relations: This degree program focuses on the strategic aspects of public relations, such as developing and managing campaigns, understanding the media landscape, and creating effective messaging. It also covers topics such as crisis management, media relations, and digital media. This degree is ideal for those looking to pursue a career in public relations or communications.

3. Master of Arts in Media Studies: This degree program focuses on the study of media and its impact on society. It covers topics such as media history, media theory, media production, and media law. It also covers the fundamentals of public relations, such as writing press releases, developing media campaigns, and managing public relations crises. This degree is ideal for those looking to pursue a career in media or communications.

4. Doctor of Philosophy in Communications: This degree program focuses on the study of communication and media, including topics such as media literacy, media production, and media law. It also covers the fundamentals of public relations, such as writing press releases, developing media campaigns, and managing public relations crises. This degree is ideal for those looking to pursue a career in academia or research.