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Updated in [May 25th, 2023]

This course provides an overview of the fundamentals of public relations. Participants will learn how to create the necessary collateral materials, such as press releases, story pitches, and media contact lists, to effectively communicate a company's mission and core values. Additionally, the course will cover how to build relationships with journalists and other media professionals, as well as discuss the potential benefits of working with social media influencers. By the end of the course, participants will have the knowledge and skills to create effective public relations collateral and build relationships with media professionals.

[Applications]
After completing this course, participants should be able to apply the knowledge they have gained to create effective public relations collateral, build relationships with journalists and media professionals, and determine if working with social media influencers is the right tactic for their communication goals.

[Career Paths]
1. Public Relations Manager: Public Relations Managers are responsible for developing and executing effective public relations strategies to promote their organization's mission and core values. They work closely with journalists and other media professionals to create press releases, story pitches, and media contact lists. They also work with social media influencers to create campaigns that reach their target audience. As the digital landscape continues to evolve, Public Relations Managers must stay up to date on the latest trends and technologies to ensure their strategies are effective.

2. Social Media Manager: Social Media Managers are responsible for managing the organization's social media accounts and creating content that engages their target audience. They must stay up to date on the latest trends and technologies to ensure their content is effective. They also work with influencers to create campaigns that reach their target audience. As the digital landscape continues to evolve, Social Media Managers must stay up to date on the latest trends and technologies to ensure their strategies are effective.

3. Communications Specialist: Communications Specialists are responsible for developing and executing effective communication strategies to promote their organization's mission and core values. They work closely with journalists and other media professionals to create press releases, story pitches, and media contact lists. They also work with social media influencers to create campaigns that reach their target audience. As the digital landscape continues to evolve, Communications Specialists must stay up to date on the latest trends and technologies to ensure their strategies are effective.

4. Digital Marketing Manager: Digital Marketing Managers are responsible for developing and executing effective digital marketing strategies to promote their organization's mission and core values. They work closely with journalists and other media professionals to create press releases, story pitches, and media contact lists. They also work with social media influencers to create campaigns that reach their target audience. As the digital landscape continues to evolve, Digital Marketing Managers must stay up to date on the latest trends and technologies to ensure their strategies are effective.

[Education Paths]
1. Bachelor of Arts in Public Relations: This degree program provides students with the knowledge and skills needed to develop and manage public relations campaigns. Students learn how to create effective messaging, develop relationships with media outlets, and use social media to reach target audiences. This degree is becoming increasingly popular as the demand for public relations professionals grows.

2. Master of Science in Strategic Communication: This degree program focuses on the strategic aspects of public relations, such as developing and executing communication plans, understanding the impact of public opinion, and managing crisis communication. Students learn how to use data to inform their decisions and develop strategies to reach their target audiences.

3. Master of Arts in Media and Public Relations: This degree program focuses on the intersection of media and public relations. Students learn how to use traditional and digital media to reach target audiences, create effective messaging, and manage public relations campaigns. This degree is ideal for those who want to specialize in media relations.

4. Doctor of Philosophy in Public Relations: This degree program is designed for those who want to pursue a career in research or academia. Students learn how to conduct research on public relations topics, analyze data, and develop theories. This degree is ideal for those who want to pursue a career in research or academia.