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Updated in [May 25th, 2023]

This course, Social Media in Public Relations, provides an exploration into the realm of social media and its effects on public relations. Learners will gain an understanding of the dynamics and management of social media, the impact of digital influence, the relationship between traditional and social media, and the pitfalls in the use of social media. Additionally, learners will learn how to cultivate and manage relationships in social media, engage the online community, plan and manage online content, and measure and evaluate social media campaigns.

IMPORTANT NOTICE: The Social Media in Public Relations course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enrolled in the course. For students who are interested in earning a Course Certificate for this course, please upgrade or apply for Financial Aid by Sunday, September 2, 2018, if you have not already done so. In order to earn a Course Certificate, students will need to complete all graded assignments, including peer reviews by March 2, 2019. After that point, no new assignment submissions will be accepted for Certificate credit.

[Applications]
Upon completion of the Social Media in Public Relations course, students will have a better understanding of the dynamics and management of social media and how it has changed public relations. They will be able to cultivate and manage relationships in social media, engage the online community, and plan and manage online content. Additionally, they will be able to measure and evaluate social media campaigns. This knowledge can be applied to a variety of professional settings, such as marketing, public relations, and communications.

[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for developing and implementing strategies to increase brand awareness and engagement on social media platforms. They are also responsible for creating content, managing campaigns, and monitoring analytics. This job is becoming increasingly important as more companies are recognizing the importance of having a strong presence on social media.

2. Public Relations Specialist: A Public Relations Specialist is responsible for creating and maintaining relationships with the public, media, and other stakeholders. They are also responsible for developing and executing campaigns, writing press releases, and managing media relations. This job is becoming increasingly important as companies are recognizing the importance of having a strong public relations presence.

3. Digital Strategist: A Digital Strategist is responsible for developing and executing strategies to increase brand awareness and engagement on digital platforms. They are also responsible for creating content, managing campaigns, and monitoring analytics. This job is becoming increasingly important as more companies are recognizing the importance of having a strong presence on digital platforms.

4. Social Media Analyst: A Social Media Analyst is responsible for analyzing data from social media platforms to identify trends and insights. They are also responsible for developing reports and making recommendations based on their findings. This job is becoming increasingly important as companies are recognizing the importance of leveraging data to make informed decisions.

[Education Paths]
1. Bachelor of Arts in Public Relations: This degree program focuses on the fundamentals of public relations, including communication, media relations, and crisis management. It also covers topics such as writing, research, and marketing. With the rise of social media, this degree program is becoming increasingly popular and is a great way to gain the skills needed to succeed in the field of public relations.

2. Master of Science in Social Media: This degree program focuses on the use of social media in public relations, including the development of strategies, the management of campaigns, and the evaluation of results. It also covers topics such as analytics, content creation, and digital marketing. This degree program is ideal for those looking to specialize in the use of social media in public relations.

3. Master of Arts in Digital Communications: This degree program focuses on the use of digital media in public relations, including the development of strategies, the management of campaigns, and the evaluation of results. It also covers topics such as analytics, content creation, and digital marketing. This degree program is ideal for those looking to specialize in the use of digital media in public relations.

4. Doctor of Philosophy in Social Media: This degree program focuses on the use of social media in public relations, including the development of strategies, the management of campaigns, and the evaluation of results. It also covers topics such as analytics, content creation, and digital marketing. This degree program is ideal for those looking to specialize in the use of social media in public relations and to pursue a career in academia.