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Updated in [August 31st, 2023]

Skills and Knowledge:
Through this course, you will acquire the following Skills and Knowledge:
- Understanding of public relations and its importance
- Knowledge of the ideal PR toolkit and how to create one
- Strategies for effective outreach and coverage
- Techniques for running impactful campaigns
- Skills for connecting with target audiences
- Ability to create a press release, imagery, and other materials
- Expertise in transforming your passion into a successful career

Professional Growth:
This course contributes to professional growth by providing individuals with the tools and techniques needed to run powerful PR campaigns. By understanding PR and creating a PR toolkit, participants will learn how to effectively reach out to media outlets and gain coverage for their brand or business. This knowledge and skillset can help individuals turn their passion into a successful career by growing their audience, propelling their business, and accelerating their overall success. Additionally, the expertise shared by Fiona Minett, a PR coach with experience in working on events like The Brit Awards, provides valuable insights and guidance for entrepreneurs, creatives, and small businesses looking to succeed through creative public relations. Overall, this course offers the opportunity to develop a custom PR toolkit, run impactful campaigns, and connect with target audiences, ultimately transforming one's passion into a fulfilling and prosperous career.

Further Education:
This course is suitable for preparing for further education. It provides an introduction to public relations and teaches the tools and techniques needed to run successful PR campaigns. It also offers the opportunity to develop a custom PR toolkit and learn how to connect with a target audience. This knowledge and skills can be valuable for further education in the field of public relations or related areas.