Principles of Public Relations

Course Feature

Cost

Free
Provider

Coursera
Certificate

Paid Certification
Language

English
Start Date

29th May, 2023
Learners

No Information
Duration

No Information
Instructor

Erin Willis

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2.5

238 Ratings

This course provides an overview of public relations principles and theories, including the origin and trends of the industry. Learners will gain an understanding of how to land a job in public relations, as well as how different tenets of persuasion are used in practice. Additionally, the ethical implications of public relations will be discussed. By the end of the course, learners will have a better understanding of the field of public relations.

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Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 25th, 2023]

What skills and knowledge will you acquire during this course?
Learners will acquire a comprehensive understanding of public relations principles and theories, including the origins and future trends of the industry. They will also gain knowledge on how to secure employment in the field of public relations. The course will provide an overview of the various aspects of working in public relations and the practical application of persuasive techniques. Additionally, learners will explore the ethical considerations associated with public relations.

How does this course contribute to professional growth?
The course Principles of Public Relations contributes to professional growth by providing learners with an understanding of the principles and theories that are essential in the field of public relations. It offers an overview of the industry, including its origins and future trends, which helps learners stay updated and adapt to changes in the field. Additionally, the course provides insights on how to secure a job in public relations, equipping learners with the necessary knowledge and skills to enter the profession. By exploring different tenets of persuasion used in practice, the course enhances learners' ability to effectively communicate and influence target audiences. Furthermore, the course addresses the ethical implications of public relations, promoting ethical decision-making and responsible practices in the profession. Overall, this course contributes to professional growth by providing a comprehensive understanding of public relations principles, preparing learners for a successful career in the field.

Is this course suitable for preparing further education?
The course Principles of Public Relations provides learners with an overview of public relations principles and theories relevant to practice. The field of public relations, including its origin and future trends, is explored in this course. Additionally, learners will gain insights on how to secure a job in public relations. The course offers a comprehensive understanding of working in public relations and the application of various persuasion techniques. Furthermore, ethical considerations in public relations are also addressed.

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Pros & Cons

Comprehensive overview of PR industry
Real-world examples and case studies
4 step processes for PR management

Poor content and videos
Misleading course description
Not enough detail on community relations

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