This course will teach you the fundamentals of public relations, including how to create press releases, story pitches, and media contact lists. You'll learn how to craft messages that stay "on message" and communicate your company's mission and core values. We'll also discuss how to build relationships with journalists and other media professionals, as well as the potential of working with social media influencers. With this online learning course, you'll gain the skills and knowledge to effectively communicate your company's story.
Introduction to Public Relations
2.5
Coursera0 learners
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This course introduces students to the field of Public Relations and provides an overview of the PR process, theories, and strategies. Students will learn about the key growth areas in PR, the roles of strategy and tactics, and the impact of technology and culture on the practice. Through lectures, discussions, and hands-on activities, students will gain the skills and knowledge needed to pursue a career in PR or to refresh their knowledge of the field.
Principles of Public Relations
2.5
Coursera238 learners
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This course provides an overview of public relations principles and theories, including the origin and trends of the industry. Learners will gain an understanding of how to land a job in public relations, as well as how different tenets of persuasion are used in practice. Additionally, the ethical implications of public relations will be discussed. By the end of the course, learners will have a better understanding of the field of public relations.
Working with the Media
3.0
Coursera190 learners
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This course will teach you how to work with the media to create a successful brand. You will learn about public relations, advertising, and marketing, and how to use storytelling to reach different outlets and gatekeepers. You will also gain an understanding of mass communication and public relations theories, and how to manage issues and crises. This course will provide you with the skills and knowledge to create beautiful media art and learn online.
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