The Business of Product Management II

Course Feature
  • Cost
    Free
  • Provider
    Coursera
  • Certificate
    Paid Certification
  • Language
    English
  • Start Date
    3rd Jul, 2023
  • Learners
    No Information
  • Duration
    13.00
  • Instructor
    Nancy Wang
Next Course
2.5
0 Ratings
This workshop provides real-world product management lessons from leading companies such as Amazon, Tesla, Uber, and Microsoft. Participants will gain insights from the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, and Microsoft.
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Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!

Featuring:
* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
* VERONICA PINCHIN, Director of Product Management, Sidewalk Labs
* KATE ZHANG, Product Manager, Instagram
* BARKHA SAXENA, Chief Data Officer, Poshmark

This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
Learners can unlock the exciting world of learning by taking The Business of Product Management II course. This course provides real-world product management lessons from some of the world's leading companies, such as Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more. Learners will gain insights from industry experts such as Nancy Wang, Head of Data Protection Services at Amazon Web Services and Founder and CEO of Advancing Women in Product; Veronica Pinchin, Director of Product Management at Sidewalk Labs; Kate Zhang, Product Manager at Instagram; and Barkha Saxena, Chief Data Officer at Poshmark.

The course also provides an opportunity to earn up to 6 college credits when all four courses in the ACE Recommended Real-World Product Management Specialization are completed. Learners will gain a comprehensive understanding of product management, from the basics of product development to the complexities of product strategy. They will learn how to create a product roadmap, develop a product launch plan, and use data to inform product decisions. They will also gain an understanding of the legal and ethical considerations of product management, as well as the importance of customer feedback and user experience. Finally, learners will gain the skills to effectively manage a product team and collaborate with stakeholders.

Course Syllabus

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
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Pros & Cons
  • 1. Valuable content with practical insights and real-life perspectives.
  • 2. Comprehensive coverage of various aspects of product management.
  • 3. Provides guidance for creating a portfolio and developing practical skills.
  • 4. Includes real PM interview questions and training.
  • 5. Affordable compared to other product management bootcamps.
  • 6. Offers opportunities for networking and career advancement.
  • 1. Requires basic economics and business knowledge for assignments.
  • 2. Limited availability of peers for timely completion of peer-graded assignments.
  • 3. Video production quality can be distracting with sudden cuts.
  • 4. Lacks an overall framework and guidance for strategy development.
  • 5. Some topics may require additional materials and explanations for better understanding.
  • 6. Suggestions for attaching cheat sheets and ensuring sufficient peer reviews.
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