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Updated in [March 06th, 2023]

This course provides an overview of product vision and feature prioritization for startups. Participants will learn how to research the key benefits of their product or service, develop a vision for their product or service, use analysis techniques to determine the key benefits that are the most valuable for their customer, and prioritize the benefits so their implementation team is working on the correct things first. Additionally, participants will gain insight into charting their business destiny and product niche determination. This course is designed for entrepreneurs and product designers who want to quickly convert their product or service ideas to actionable plans. It is structured in a series of video lectures with practical explanations on how to use the presented ideas. No special software is required.

[Applications]
After completing this course, participants will be able to apply the knowledge and skills acquired to create a product vision and prioritize features for their startup. They will be able to use the facilitation tools and tips to quickly convert their product or service ideas into actionable plans. Additionally, they will be able to use the business destiny and product niche determination sections to understand if they are following their true passion.

[Career Paths]
1. Product Manager: Product Managers are responsible for the development and implementation of product strategies. They are responsible for researching customer needs, developing product roadmaps, and managing product launches. They must also be able to identify market trends and opportunities, and develop strategies to capitalize on them. Product Managers must have excellent communication and organizational skills, as well as a deep understanding of the product development process. With the rise of digital products, Product Managers must also be able to understand and use data to inform their decisions.

2. Product Designer: Product Designers are responsible for creating the look and feel of a product. They must be able to understand user needs and create designs that are both aesthetically pleasing and functional. Product Designers must have a strong understanding of design principles, user experience, and the latest design trends. They must also be able to collaborate with other teams, such as engineering and marketing, to ensure that the product meets the needs of the customer.

3. Product Analyst: Product Analysts are responsible for analyzing data to inform product decisions. They must be able to collect, analyze, and interpret data from multiple sources, such as customer feedback, market research, and usage data. Product Analysts must have strong analytical and problem-solving skills, as well as a deep understanding of the product development process. With the rise of digital products, Product Analysts must also be able to understand and use data to inform their decisions.

4. Product Marketer: Product Marketers are responsible for developing and executing marketing strategies for products. They must be able to identify customer needs and develop strategies to meet those needs. Product Marketers must have excellent communication and organizational skills, as well as a deep understanding of the product development process. With the rise of digital products, Product Marketers must also be able to understand and use data to inform their decisions.

[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Business Administration: This degree program provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. It also covers topics such as economics, organizational behavior, and business law. This degree is ideal for those who want to pursue a career in business and entrepreneurship. The degree is also becoming increasingly popular among those who want to develop their skills in product visioning and feature prioritization.

2. Master of Science in Product Management: This degree program focuses on the development and management of products and services. It covers topics such as product design, product development, product marketing, and product strategy. It also provides students with the skills and knowledge needed to create and manage successful products. This degree is ideal for those who want to pursue a career in product management and product visioning.

3. Master of Science in Business Analytics: This degree program focuses on the use of data and analytics to make informed business decisions. It covers topics such as data mining, predictive analytics, and data visualization. This degree is ideal for those who want to pursue a career in business analytics and product visioning.

Developing Trends:
1. The demand for product visioning and feature prioritization skills is increasing as businesses become more data-driven and technology-focused.
2. Companies are increasingly looking for professionals with the skills to develop and manage products and services.
3. Business analytics is becoming increasingly important as companies look to use data to make informed decisions.
4. The use of artificial intelligence and machine learning is becoming more prevalent in product visioning and feature prioritization.