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Updated in [July 25th, 2023]

This course is designed to empower product managers, freelancers, and entrepreneurs to understand the intertwined aspects of business model, product cost, and pricing. Through this course, participants will gain an understanding of cost estimation and the basics of business finance, as well as the concept of pricing and its impact on finances. Additionally, hands-on practice with assignments and tools will be provided. By the end of the course, participants will be able to answer questions such as why VCs finance the discounting spree of start-ups, why companies provide hefty discounts and lose money, why certain products are more expensive than similar counterparts, why seemingly stable and high revenue businesses go bust, and why some businesses are more successful than others.

Course Syllabus

Introduction

Pricing in Markets

Pricing Strategy

Basic Cost Derivation

Developing Profit and Loss

Estimation Methods

Capital Assets

Borrowings

Overheads

Arriving at Selling Price

Discounting

Margins based on nature of Business

Offer Tactics