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Updated in [August 13th, 2023]

Skills and Knowledge Acquired:
Through this course, participants will acquire the skills and knowledge necessary to create and maintain a strong personal brand. This includes understanding the importance of personal branding, developing an understanding of how personal brands evolve over time, and learning how to effectively manage and promote one's personal brand. Additionally, participants will gain insight into the importance of self-reflection and how to use it to identify areas of improvement. Finally, participants will learn how to use their personal brand to gain greater visibility and recognition.


Contribution to Professional Growth:
This course contributes to professional growth by helping individuals to create and own a strong personal brand. It provides guidance on how to devote time and energy to the creation of a powerful personal brand that is uniquely theirs. Additionally, the course helps individuals to understand that their personal brand will evolve as their career progresses, similar to the development of corporate brands. Through this course, individuals can gain insight into the changes that have taken place in them and how to best utilize them for professional growth.


Suitability for Further Education:
This course appears to be suitable for preparing further education, as it focuses on the importance of creating and owning a strong personal brand. It provides guidance on how to develop a personal brand that is wholly and exclusively yours, and how to adjust it as your career progresses. Additionally, the course encourages reflection on the changes that have taken place in the individual, and provides assistance in coming to terms with the reality of those changes.

Course Syllabus

Introduction