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Updated in [August 13th, 2023]

Skills and Knowledge Acquired:
By taking this course, participants will acquire knowledge and skills in understanding key principles of branding, uncovering how personal branding can benefit their career, clarifying their unique professional value, building their reputation using social media, and creating more focused job search materials. Additionally, they will learn how to use branding principles to create a clearer summary of their unique personal brand and make it more credible and believable using social media and job search materials. They will also gain insight into how to strengthen their professional reputation using proven branding techniques, create a personal brand that supports their career ambitions, define their personal brand using a simple 4-part framework, communicate their personal brand in their job search materials, and leverage social media platforms to reinforce their skills and strengths.


Contribution to Professional Growth:
This course contributes to professional growth by teaching participants how to use proven branding principles to create a clearer summary of their unique personal brand and make it more credible and believable using social media and job search materials. Participants will learn how to strengthen their professional reputation, define their personal brand, communicate their personal brand in job search materials, and leverage social media platforms to reinforce their skills and strengths. By the end of the course, participants will be able to understand how strong brands behave, create a clearer summary of their personal brand, and make their personal brand more credible so they can establish themselves as a reputable professional others can trust.


Suitability for Further Education:
This course is suitable for preparing further education as it provides a comprehensive overview of personal branding principles and techniques. It covers key principles of branding, how to create a personal brand, how to communicate it in job search materials, and how to leverage social media to reinforce your skills and strengths. The course is taught by Joseph Liu, a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience, and includes real-world case studies, interactive exercises, helpful resources, and simple techniques that can be applied right away to one's career. Students who have taken the course have reported gaining great insights on personal branding best practices that they can immediately implement to enhance their professional profile.

Course Syllabus

WELCOME

I. BRANDING 101

II. PERSONAL BRANDING

III. BUILDING YOUR PERSONAL BRAND

SUMMARY

BONUS CONTENT