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Updated in [April 26th, 2023]

This course, Instagram Business Marketing: Success in 2022 & Beyond, provides an overview of the key reasons why most marketers fail on Instagram and how to avoid them. It covers topics such as understanding the importance of persona, reverse engineering competitors, curating content, using Facebook's ad retargeting system, interacting with niche-specific influencers, and optimizing all parts of the funnel. Additionally, the course provides best practices for Instagram marketing. By the end of the course, participants will have a better understanding of how to use Instagram to reach their business goals.

[Applications]
After taking this course, participants should be able to apply the knowledge they have gained to their own Instagram business marketing strategies. They should be able to identify their target audience, create content that resonates with them, and use Facebook's ad retargeting system to pull Instagram users deeper into their funnel. Additionally, they should be able to curate top-notch content, pay and interact with niche-specific Instagram influencers, and continuously optimize all parts of their funnel. Finally, they should be able to apply the best practices of Instagram marketing to ensure success in 2022 and beyond.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for managing a company’s social media accounts, creating content, and engaging with followers. They must be knowledgeable about the latest trends in social media and be able to create content that resonates with their target audience. With the rise of Instagram, social media managers must be able to create content that is optimized for the platform and use the platform’s features to their advantage.

2. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They must be knowledgeable about the latest trends in digital marketing and be able to create campaigns that are optimized for the platform. With the rise of Instagram, digital marketers must be able to create campaigns that are optimized for the platform and use the platform’s features to their advantage.

3. Content Creator: Content creators are responsible for creating content for a company’s social media accounts. They must be knowledgeable about the latest trends in content creation and be able to create content that resonates with their target audience. With the rise of Instagram, content creators must be able to create content that is optimized for the platform and use the platform’s features to their advantage.

4. Influencer Marketer: Influencer marketers are responsible for connecting brands with influencers and managing influencer campaigns. They must be knowledgeable about the latest trends in influencer marketing and be able to create campaigns that are optimized for the platform. With the rise of Instagram, influencer marketers must be able to create campaigns that are optimized for the platform and use the platform’s features to their advantage.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to succeed in the ever-evolving world of digital marketing. This degree program will provide students with an understanding of the fundamentals of digital marketing, including SEO, content marketing, social media marketing, and more. Additionally, students will learn how to develop and implement effective digital marketing strategies, as well as how to measure and analyze the success of their campaigns. As digital marketing continues to grow in importance, this degree path will become increasingly valuable.

2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing is a great way to gain the skills and knowledge needed to succeed in the ever-evolving world of social media marketing. This degree program will provide students with an understanding of the fundamentals of social media marketing, including content creation, audience engagement, and analytics. Additionally, students will learn how to develop and implement effective social media marketing strategies, as well as how to measure and analyze the success of their campaigns. As social media continues to grow in importance, this degree path will become increasingly valuable.

3. Certificate in Instagram Marketing: A Certificate in Instagram Marketing is a great way to gain the skills and knowledge needed to succeed in the ever-evolving world of Instagram marketing. This certificate program will provide students with an understanding of the fundamentals of Instagram marketing, including content creation, audience engagement, and analytics. Additionally, students will learn how to develop and implement effective Instagram marketing strategies, as well as how to measure and analyze the success of their campaigns. As Instagram continues to grow in importance, this certificate path will become increasingly valuable.

4. Master's Degree in Digital Advertising: A Master's Degree in Digital Advertising is a great way to gain the skills and knowledge needed to succeed in the ever-evolving world of digital advertising. This degree program will provide students with an understanding of the fundamentals of digital advertising, including search engine optimization, display advertising, and social media advertising. Additionally, students will learn how to develop and implement effective digital advertising strategies, as well as how to measure and analyze the success of their campaigns. As digital advertising continues to grow in importance, this degree path will become increasingly valuable.