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Updated in [April 26th, 2023]

This course provides a comprehensive overview of Instagram marketing for beginners. Participants will learn how to create an Instagram account, choose the most appropriate username, understand the entire account creation procedure, and learn about photography, hashtags, user-generated content, Instagram stories, live video, highlights, posting strategies, influencer marketing, and how to run Instagram ads. Participants will also learn about the best framing, lighting, and editing techniques, as well as their audience's favorite posting times and daily post frequency. By the end of the course, participants will have a thorough understanding of Instagram marketing and be able to use best practices to create and manage their own Instagram accounts.

[Applications]
After completing this course, learners will be able to apply their knowledge of Instagram marketing to create an effective Instagram account, use the best photography techniques, understand the importance of hashtags and user-generated content, use Instagram stories, live video, and highlights, take advantage of their audience's favorite posting times and daily post frequency, use influencer marketing to increase followers, recognize different types of influencers, manage an influencer network, compensate influencers, and run Instagram ads.

[Career Paths]
1. Social Media Manager: A social media manager is responsible for managing a company's social media accounts, such as Instagram, Facebook, Twitter, and LinkedIn. They create content, monitor engagement, and respond to customer inquiries. As the use of social media continues to grow, the demand for social media managers is expected to increase.

2. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They use a variety of tactics, such as SEO, content marketing, and social media marketing, to reach their target audience. As digital marketing continues to evolve, the demand for digital marketers is expected to grow.

3. Content Creator: Content creators are responsible for creating content for a variety of platforms, such as websites, blogs, and social media. They create content that is engaging, informative, and entertaining. As the demand for content continues to grow, the demand for content creators is expected to increase.

4. Influencer Marketing Manager: An influencer marketing manager is responsible for managing influencer relationships and campaigns. They identify influencers, negotiate deals, and track performance. As influencer marketing continues to grow, the demand for influencer marketing managers is expected to increase.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This degree program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for digital marketing professionals continues to grow, this degree path is becoming increasingly popular.

2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This degree program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for social media marketing professionals continues to grow, this degree path is becoming increasingly popular.

3. Certificate in Instagram Marketing: A Certificate in Instagram Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This certificate program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for Instagram marketing professionals continues to grow, this degree path is becoming increasingly popular.

4. MBA in Digital Marketing: An MBA in Digital Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This degree program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for digital marketing professionals continues to grow, this degree path is becoming increasingly popular.

Course Syllabus

This Course At A Glance

About this Course

Course Content and Structure

Course Content and Structure - Desktop

Meet Your Instructor: Zack

Meet Your Instructor: Adam

Module Introduction

What is Instagram?

What is Instagram - Desktop

How to Download Instagram Mobile App

Signing Up to Instagram

Username/Handle Selection

Bio Information

Explanation of Connect to Facebook

Explanation of Finding Contacts

Profile Photo Selection

Discover People

About Your First Post

Module Introduction

Outsourcing Content Creation

In-House Content: Camera

In-House Content: Lighting

In-House Content: Editing

Free to Use Images

User Generated Content (UGC)

Re-Posting and Crediting the Owner

UGC to Create a Customer Hero

How to Post

Hashtags

Module Introduction

Variance

Posting Time

Frequency

Stories

Live

Highlights

Scheduling Content with Buffer: A Step by Step Walkthrough

Introduction to Shopping Tags

How to Set Up Shopping Tags

Bonus Tips

Bonus Tips - Desktop

Module Introduction

Basics

Different Types of Influencers

Influencer Selection

Making Contact

Ways of Working Together

Managing a Network

Why Use Influencer Marketing for E-Commerce?

Influencer Marketing in Action for E-Commerce Brands

Bio Links? Yes or No?

24 Hour Premium Price?

Account Maintenance

Module Introduction

How Instagram Ads Are Made

How to Set Up an Instagram Ad - A Step by Step Walkthrough