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Updated in [July 20th, 2023]

What skills and knowledge will you acquire during this course?
Participants will acquire skills and knowledge in developing their own brand, including understanding brand belief, mission, and pursuits, brand emotional benefits, and brand aspirations. By the end of the course, participants will have a clear vision for their brand and the necessary steps to achieve it.

How does this course contribute to professional growth?
This course contributes to professional growth by providing participants with an overview of building a lifestyle brand and teaching them how to workshop their own brand. Participants will gain insight into key elements such as brand belief, mission, and pursuits, brand emotional benefits, and brand aspirations. By the end of the course, participants will have a clear vision for their brand and how to achieve their goals.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. Participants will gain valuable insight into key elements of building a brand, such as brand belief, mission, and pursuits, brand emotional benefits, and brand aspirations. This knowledge will provide a clear vision for their brand and how to achieve their goals, which can be applied to further education and career development.

Course Syllabus

Introduction

A Focused Brand

Brand Values

Brand Toolkit

Wrap Up