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Updated in [May 25th, 2023]

This course, titled "Let's Talk About Growth", provides an introduction to the IEBS case study presented by Oscar Fuente at Digital Growth Day. It then moves on to discuss data-driven marketing automation with Fernando Beneitez, and finally, Marcos Herrera will discuss why AARRR is no longer relevant. Participants will gain a better understanding of the current trends in digital growth and how to apply them to their own businesses.

[Applications]
The application of this course can be seen in the development of digital marketing strategies. It can help marketers to understand the importance of data-driven marketing and how to use marketing automation to increase their reach. Additionally, it can help marketers to understand the importance of customer segmentation and how to use AARRR metrics to measure the success of their campaigns. Finally, it can help marketers to develop a better understanding of the customer journey and how to use it to create more effective campaigns.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company’s products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. As digital marketing continues to grow, the demand for digital marketing managers is expected to increase.

2. Growth Hacker: Growth hackers are responsible for finding creative, data-driven solutions to increase a company’s user base and revenue. They use a combination of marketing, engineering, and analytics to identify and implement strategies that will help the company grow. As the demand for growth hacking increases, the need for growth hackers is expected to grow as well.

3. Data Analyst: Data analysts are responsible for collecting, analyzing, and interpreting data to identify trends and patterns. They use this data to make informed decisions and develop strategies that will help the company reach its goals. As data becomes increasingly important in the digital space, the demand for data analysts is expected to grow.

4. Social Media Manager: Social media managers are responsible for managing a company’s social media presence. They create content, monitor conversations, and engage with users to build relationships and increase brand awareness. As social media continues to grow, the demand for social media managers is expected to increase.

[Education Paths]
1. Bachelor of Science in Business Administration: This degree provides students with a comprehensive understanding of business principles and practices, including accounting, finance, marketing, and management. It also covers topics such as economics, organizational behavior, and business law. This degree is ideal for those looking to pursue a career in business management or entrepreneurship. Additionally, the degree provides a strong foundation for those looking to pursue an MBA or other advanced degree.

2. Bachelor of Science in Computer Science: This degree provides students with a comprehensive understanding of computer science principles and practices, including programming, software engineering, and computer networks. It also covers topics such as artificial intelligence, machine learning, and data science. This degree is ideal for those looking to pursue a career in software engineering, data science, or computer networks. Additionally, the degree provides a strong foundation for those looking to pursue an advanced degree in computer science.

3. Bachelor of Science in Digital Marketing: This degree provides students with a comprehensive understanding of digital marketing principles and practices, including search engine optimization, social media marketing, and content marketing. It also covers topics such as web analytics, digital advertising, and digital strategy. This degree is ideal for those looking to pursue a career in digital marketing or digital media. Additionally, the degree provides a strong foundation for those looking to pursue an advanced degree in digital marketing.

4. Master of Science in Data Science: This degree provides students with a comprehensive understanding of data science principles and practices, including data mining, machine learning, and predictive analytics. It also covers topics such as data visualization, natural language processing, and big data. This degree is ideal for those looking to pursue a career in data science or analytics. Additionally, the degree provides a strong foundation for those looking to pursue an advanced degree in data science.