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Updated in [July 18th, 2023]

This Google Ads Certification Course is designed to help you become a pro in Google Ads and earn a Google Ads Certificate after passing the exam. With basic requirements such as a laptop, tablet or smartphone with an internet connection, no prior experience with Google Ads is required. Throughout the course, you will learn how Google Search works, how to set up your Google Ads account from scratch, the theory behind successful online advertising, how to use keywords to your advantage, how to set up conversion tracking and track phone calls from your website, how to track sales, revenue and form submissions using Google Ads, how to increase quality score and decrease your cost per click, how to structure your account, campaigns, ad groups and keyword lists for optimal results, how to analyze keyword performance and work on campaign optimization, how to monitor your campaign performance on a regular basis, how to spot trouble in your account and what you need to do to fix it, how to understand your customers' needs and create campaigns related to same, how to remarket to your customers to boost revenue, and how to practically create successful campaigns that drive sales and profit. You will also learn to create a campaign from scratch with all learned topics, optimize a Google Search campaign on all key metrics, and pass the Google Ads Search Certification in the first attempt. Bonus topics include all important questions asked in the exam and preparation of mock tests, as well as a Google Ads Glossary with all important words asked in interviews. By the end of the course, you will be confident in your ability to learn and grow after studying this course.

Course Syllabus

Introduction

Creating Google Ads Account & Understanding Basics

Google Ads Structure & Text Ads

Keywords In Depth Concepts

Dynamics For Google Ad Auction

Refining Your Google Ads Campaign

Making Your Ads Incredibly Powerful With Extensions

Power Of Remarketing & Audience Targeting

Conversion Tracking & It's Implementation

Profitable Biddings & Search Optimization

Practical Demo & How To Take Search Certification Exam

Bonus Lectures