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Updated in [April 29th, 2023]

This course provides an overview of the bootstrapping by piggybacking strategy for startups. Participants will gain an understanding of how startups are formed using this strategy, and will receive advice from a notable founder of a startup that was bootstrapped by piggybacking on the platform of another company. Additionally, participants will learn from a thought leader in platform strategy where there are still gaps and problems that startups must solve. Finally, participants will learn how a startup that was bootstrapped by piggybacking on another company's platform was built directly from the founder's own words.

[Applications]
The application of this course can be seen in the development of a startup. After taking this course, participants can apply the knowledge they have gained to create a successful startup by bootstrapping by piggybacking on the platform of another company. They can also use the advice from the notable founder of a startup that was bootstrapped by piggybacking to create their own successful startup. Additionally, participants can use the thought leader's insights to identify gaps and problems that startups must solve. Finally, they can use the founder's own words to build their own startup that was bootstrapped by piggybacking on another company's platform.

[Career Paths]
1. Entrepreneur: Entrepreneurs are individuals who create and run their own businesses. They are responsible for developing business plans, securing financing, managing operations, and marketing their products or services. As the startup landscape continues to evolve, entrepreneurs are increasingly turning to bootstrapping by piggybacking on existing platforms to launch their businesses. This strategy allows them to quickly and cost-effectively get their products or services to market.

2. Platform Strategist: Platform strategists are responsible for developing and executing strategies for leveraging existing platforms to create new products and services. They must be able to identify gaps and problems in existing platforms and develop solutions to fill those gaps. As the startup landscape continues to evolve, platform strategists are increasingly turning to bootstrapping by piggybacking on existing platforms to launch their businesses.

3. Business Development Manager: Business development managers are responsible for identifying and developing new business opportunities. They must be able to identify potential partners and develop strategies for leveraging existing platforms to create new products and services. As the startup landscape continues to evolve, business development managers are increasingly turning to bootstrapping by piggybacking on existing platforms to launch their businesses.

4. Product Manager: Product managers are responsible for developing and managing products throughout their lifecycle. They must be able to identify customer needs and develop strategies for leveraging existing platforms to create new products and services. As the startup landscape continues to evolve, product managers are increasingly turning to bootstrapping by piggybacking on existing platforms to launch their businesses.

[Education Paths]
1. Bachelor of Business Administration: This degree provides a comprehensive understanding of business principles and practices, including accounting, finance, marketing, and management. It also covers the latest trends in business, such as digital marketing, data analytics, and entrepreneurship. With the rise of the digital economy, this degree is becoming increasingly important for those looking to start their own business or work in the corporate world.

2. Master of Science in Entrepreneurship: This degree focuses on the development of entrepreneurial skills and knowledge, such as business planning, market research, and financial management. It also covers the legal and ethical aspects of starting a business, as well as the latest trends in the industry. This degree is ideal for those looking to start their own business or work in the corporate world.

3. Master of Science in Platform Strategy: This degree focuses on the development of platform strategies, such as understanding the dynamics of platform ecosystems, developing strategies for platform monetization, and leveraging data to drive platform growth. It also covers the legal and ethical aspects of platform strategy, as well as the latest trends in the industry. This degree is ideal for those looking to work in the corporate world or start their own platform-based business.

4. Master of Science in Digital Marketing: This degree focuses on the development of digital marketing strategies, such as understanding the dynamics of digital marketing, developing strategies for digital marketing campaigns, and leveraging data to drive digital marketing growth. It also covers the legal and ethical aspects of digital marketing, as well as the latest trends in the industry. This degree is ideal for those looking to work in the corporate world or start their own digital marketing business.

Course Syllabus

Bootstrapping by Piggybacking Startup Case Study

Who Makes More Money?