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Updated in [April 26th, 2023]

This course provides an overview of MailChimp email marketing. Students will learn how to create A/B split test campaigns, create highly optimized and high quality email marketing campaigns, set up MailChimp email lists, create opt in and signup forms, build hyper-segmented email lists, build squeeze pages, create email content that gets opened and converts, understand key metrics while A/B split testing and analyzing email marketing data, and learn how to market and profit from their growing email list.

[Applications]
The application of this course can be seen in the ability to create highly optimized and high quality email marketing campaigns in MailChimp. It can also be used to set up MailChimp email lists, create opt in and signup forms, build hyper-segmented email lists, build squeeze pages, create email content that gets opened and converts, understand key metrics while A/B split testing and analyzing email marketing data, and learn how to market and profit from a growing email list.

[Career Paths]
1. Email Marketing Manager: Email marketing managers are responsible for creating, managing, and optimizing email campaigns for their organization. They must have a deep understanding of email marketing best practices, including segmentation, A/B testing, and analytics. They must also be able to develop and execute strategies to increase email engagement and conversions. This role is becoming increasingly important as email marketing continues to be a powerful tool for businesses to reach their customers.

2. Email Copywriter: Email copywriters are responsible for creating compelling and engaging copy for email campaigns. They must have a strong understanding of the target audience and be able to craft copy that resonates with them. They must also be able to write copy that is optimized for email deliverability and conversions. This role is becoming increasingly important as businesses look to maximize the effectiveness of their email campaigns.

3. Email Automation Specialist: Email automation specialists are responsible for setting up and managing automated email campaigns. They must have a deep understanding of email marketing best practices, including segmentation, A/B testing, and analytics. They must also be able to develop and execute strategies to increase email engagement and conversions. This role is becoming increasingly important as businesses look to maximize the effectiveness of their automated email campaigns.

4. Email Designer: Email designers are responsible for creating visually appealing and engaging email campaigns. They must have a strong understanding of the target audience and be able to craft designs that resonate with them. They must also be able to design emails that are optimized for email deliverability and conversions. This role is becoming increasingly important as businesses look to maximize the effectiveness of their email campaigns.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to become a successful email marketer. This degree program will cover topics such as digital marketing strategy, content marketing, search engine optimization, email marketing, and more. Students will also learn how to use various tools and platforms, such as MailChimp, to create and manage successful email campaigns.

2. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing is a great way to further develop your skills and knowledge in the field of email marketing. This degree program will cover topics such as digital marketing strategy, content marketing, search engine optimization, email marketing, and more. Students will also learn how to use various tools and platforms, such as MailChimp, to create and manage successful email campaigns. Additionally, students will learn how to analyze data and use it to optimize their campaigns.

3. Certificate in Email Marketing: A Certificate in Email Marketing is a great way to gain the skills and knowledge needed to become a successful email marketer. This certificate program will cover topics such as email marketing strategy, content marketing, search engine optimization, email marketing, and more. Students will also learn how to use various tools and platforms, such as MailChimp, to create and manage successful email campaigns.

4. Online Courses in Email Marketing: Online courses in email marketing are a great way to gain the skills and knowledge needed to become a successful email marketer. These courses will cover topics such as email marketing strategy, content marketing, search engine optimization, email marketing, and more. Students will also learn how to use various tools and platforms, such as MailChimp, to create and manage successful email campaigns. Additionally, students will learn how to analyze data and use it to optimize their campaigns.