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Updated in [April 26th, 2023]

This course provides an overview of marketing automation with Zapier and Mailchimp. Participants will learn how to use behaviour-based marketing automation, drip marketing automation, and email marketing automation from the ground up. Through a combination of lectures, demonstrations, and hands-on activities, participants will gain the skills and knowledge necessary to create and manage automated marketing campaigns. Topics covered include setting up Zapier and Mailchimp accounts, creating automated workflows, and creating and managing email campaigns. Upon completion of the course, participants will have the skills and knowledge to create and manage automated marketing campaigns.

[Applications]
The application of this course can be seen in the development of marketing strategies for businesses. By learning how to use Zapier and Mailchimp, users can create automated marketing campaigns that are tailored to their target audience. This can help businesses save time and resources while still reaching their desired customer base. Additionally, users can use the knowledge gained from this course to create more effective email marketing campaigns that are tailored to their customers' needs. Finally, users can use the skills learned in this course to create automated marketing campaigns that are more efficient and cost-effective.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company’s products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. With the knowledge gained from this course, digital marketing managers can use Zapier and Mailchimp to create automated marketing campaigns that are tailored to their target audience.

2. Email Marketing Specialist: Email marketing specialists are responsible for creating and executing email campaigns that are designed to increase customer engagement and drive sales. With the knowledge gained from this course, email marketing specialists can use Zapier and Mailchimp to create automated email campaigns that are tailored to their target audience. Additionally, they can use Zapier and Mailchimp to track customer behaviour and create automated drip campaigns that are designed to nurture leads and convert them into customers.

3. Social Media Manager: Social media managers are responsible for developing and implementing strategies to increase brand awareness and drive website traffic through social media channels. With the knowledge gained from this course, social media managers can use Zapier and Mailchimp to create automated campaigns that are tailored to their target audience. Additionally, they can use Zapier and Mailchimp to track customer behaviour and create automated drip campaigns that are designed to nurture leads and convert them into customers.

4. Content Marketing Manager: Content marketing managers are responsible for creating and managing content that is designed to engage customers and drive website traffic. With the knowledge gained from this course, content marketing managers can use Zapier and Mailchimp to create automated campaigns that are tailored to their target audience. Additionally, they can use Zapier and Mailchimp to track customer behaviour and create automated drip campaigns that are designed to nurture leads and convert them into customers.

[Education Paths]
1. Bachelor of Science in Marketing: This degree program provides students with a comprehensive understanding of marketing principles and strategies. Students learn how to develop and implement effective marketing plans, analyze customer data, and use digital marketing tools to reach target audiences. Additionally, students gain an understanding of the latest trends in marketing automation, such as Zapier and Mailchimp, and how to use them to create successful campaigns.

2. Master of Business Administration (MBA) in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies. Students learn how to develop and implement effective digital marketing plans, analyze customer data, and use digital marketing tools to reach target audiences. Additionally, students gain an understanding of the latest trends in marketing automation, such as Zapier and Mailchimp, and how to use them to create successful campaigns.

3. Master of Science in Data Science: This degree program provides students with a comprehensive understanding of data science principles and strategies. Students learn how to develop and implement effective data-driven marketing plans, analyze customer data, and use digital marketing tools to reach target audiences. Additionally, students gain an understanding of the latest trends in marketing automation, such as Zapier and Mailchimp, and how to use them to create successful campaigns.

4. Master of Science in Artificial Intelligence: This degree program provides students with a comprehensive understanding of artificial intelligence principles and strategies. Students learn how to develop and implement effective AI-driven marketing plans, analyze customer data, and use digital marketing tools to reach target audiences. Additionally, students gain an understanding of the latest trends in marketing automation, such as Zapier and Mailchimp, and how to use them to create successful campaigns.