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Updated in [June 30th, 2023]

Ce cours offre aux participants une introduction complète à la stratégie de marketing par e-mail avec SMessage. Les participants apprendront à créer un système de communication par e-mail complet pour leur organisation ou activité. Les sujets abordés incluent la planification et la mise en œuvre d'une stratégie de marketing par e-mail, la création de campagnes de marketing par e-mail, l'utilisation des outils de marketing par e-mail et la mesure des résultats. Les participants apprendront également à créer des modèles de courriels, à gérer des listes de diffusion et à analyser les performances des campagnes. À la fin du cours, les participants seront en mesure de mettre en œuvre une stratégie de marketing par e-mail efficace et rentable.

[Applications]
This course provides a comprehensive overview of email marketing and how to create an effective email communication system. After completing this course, users can apply their knowledge to create an effective email marketing strategy for their organization or activity. They can use the techniques learned to create effective email campaigns, segment their audience, and measure the success of their campaigns. Additionally, users can use the tools and resources provided to create automated email sequences, track email performance, and optimize their campaigns for better results.

[Career Paths]
Job Position Path: Email Marketing Strategist

An Email Marketing Strategist is responsible for developing and executing effective email marketing campaigns to drive customer engagement and sales. This role requires a combination of technical, creative, and analytical skills. The Email Marketing Strategist must be able to create compelling content, design attractive emails, and analyze the performance of campaigns. They must also be able to use email marketing software to manage campaigns, track results, and optimize campaigns for better performance.

The development trend for this role is to focus on personalization and automation. Email marketing strategists must be able to create personalized emails that are tailored to the individual customer. They must also be able to use automation tools to create automated campaigns that are triggered by customer behavior. This will help to ensure that customers receive the most relevant and timely messages. Additionally, email marketing strategists must be able to use data and analytics to measure the performance of campaigns and optimize them for better results.

[Education Paths]
The recommended educational path for learners interested in email marketing is to pursue a degree in marketing or business. This degree will provide learners with the knowledge and skills necessary to develop and implement effective marketing strategies. The degree will cover topics such as consumer behavior, market research, marketing communications, digital marketing, and more. Learners will also gain an understanding of the principles of marketing, including the 4Ps (product, price, promotion, and place).

In addition to the core marketing courses, learners may also choose to specialize in email marketing. This specialization will provide learners with the skills and knowledge necessary to create and manage successful email campaigns. Learners will learn about email list segmentation, email design, email automation, and more. They will also gain an understanding of the legal and ethical considerations of email marketing.

The development trend of email marketing is towards more personalized and automated campaigns. As technology advances, marketers are able to create more targeted campaigns that are tailored to the individual needs of their customers. Automation is also becoming increasingly important, as marketers are able to automate tasks such as email list segmentation and email delivery. This allows marketers to save time and resources while still delivering effective campaigns.