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Updated in [April 26th, 2023]

This course provides an overview of ConvertKit, an email marketing platform designed for bloggers. Participants will learn how to set up and use ConvertKit, including how to create forms and sequences, use ConvertKit with landing page software, and automate their workflow. Additionally, the course will cover how to use ConvertKit in conjunction with Thrive Themes. By the end of the course, participants will have a better understanding of ConvertKit and be able to decide if it is a good fit for them.

[Applications]
After taking this course, learners can apply the knowledge they have gained to create effective email marketing campaigns with ConvertKit. They can use ConvertKit to create forms and sequences, as well as to automate their workflow. Learners can also use ConvertKit in conjunction with landing page software and Thrive Themes to create more comprehensive campaigns. Additionally, learners can use the knowledge they have gained to evaluate if ConvertKit is the right fit for their needs.

[Career Paths]
1. Email Marketing Manager: Email marketing managers are responsible for creating, managing, and optimizing email campaigns for their organization. They must be knowledgeable in email marketing best practices, have a good understanding of the customer journey, and be able to analyze data to make informed decisions. As the demand for digital marketing continues to grow, the need for email marketing managers is expected to increase.

2. Digital Marketing Strategist: Digital marketing strategists are responsible for developing and executing digital marketing strategies for their organization. They must be knowledgeable in all aspects of digital marketing, including SEO, content marketing, social media, and email marketing. As digital marketing continues to evolve, the need for digital marketing strategists is expected to grow.

3. Conversion Rate Optimization Specialist: Conversion rate optimization specialists are responsible for optimizing websites and landing pages to increase conversions. They must be knowledgeable in web analytics, user experience, and A/B testing. As businesses continue to focus on improving their online presence, the need for conversion rate optimization specialists is expected to increase.

4. Social Media Manager: Social media managers are responsible for managing and optimizing social media accounts for their organization. They must be knowledgeable in social media best practices, have a good understanding of the customer journey, and be able to analyze data to make informed decisions. As the demand for social media continues to grow, the need for social media managers is expected to increase.

[Education Paths]
1. Bachelor of Science in Computer Science: This degree path focuses on the fundamentals of computer science, such as programming, software engineering, and computer architecture. It also covers topics such as artificial intelligence, machine learning, and data science. With the increasing demand for technology professionals, this degree path is becoming increasingly popular.

2. Bachelor of Science in Information Technology: This degree path focuses on the application of technology to solve business problems. It covers topics such as database management, network security, and web development. With the increasing demand for technology professionals, this degree path is becoming increasingly popular.

3. Bachelor of Science in Digital Marketing: This degree path focuses on the use of digital marketing tools and techniques to reach customers. It covers topics such as search engine optimization, social media marketing, and content marketing. With the increasing demand for digital marketing professionals, this degree path is becoming increasingly popular.

4. Master of Science in Data Science: This degree path focuses on the analysis of large datasets to uncover insights and trends. It covers topics such as machine learning, data mining, and predictive analytics. With the increasing demand for data scientists, this degree path is becoming increasingly popular.