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Updated in [April 26th, 2023]

Welcome to Email Marketing For Beginners - Common Terms! This course is designed to help you understand the basics of email marketing and how to use it to your advantage.

Course Overview: In this course, you will learn how to create emails, make a list, make optin pages, and use sending strategies such as subject lines. You will also learn about the different types of email marketing, such as newsletters, autoresponders, and transactional emails.

Possible Development Directions: After completing this course, you can explore more advanced topics such as email segmentation, A/B testing, and email automation. You can also learn more about email design, copywriting, and analytics.

Related Learning Suggestions: To get the most out of this course, it is recommended that you have a basic understanding of HTML and CSS. Additionally, you should have a good understanding of marketing principles and strategies. Finally, it is important to have a good understanding of the different types of email marketing and how to use them effectively.

[Applications]
After taking this course, learners can apply the knowledge they have gained to create effective email marketing campaigns. They can use the techniques they have learned to create engaging emails, build a list of subscribers, create optin pages, and craft effective subject lines. Additionally, they can use the strategies they have learned to measure the success of their campaigns and make adjustments as needed.

[Career Paths]
1. Email Marketing Manager: Email marketing managers are responsible for creating, managing, and optimizing email campaigns for their organization. They are also responsible for developing strategies to increase email engagement and conversions. As the digital marketing landscape continues to evolve, email marketing managers must stay up to date on the latest trends and technologies to ensure their campaigns are successful.

2. Email Copywriter: Email copywriters are responsible for crafting compelling copy for email campaigns. They must be able to write engaging copy that resonates with the target audience and drives conversions. As the digital marketing landscape continues to evolve, email copywriters must stay up to date on the latest trends and technologies to ensure their campaigns are successful.

3. Email Automation Specialist: Email automation specialists are responsible for creating and managing automated email campaigns. They must be able to create automated emails that are triggered by specific user actions and are tailored to the individual user. As the digital marketing landscape continues to evolve, email automation specialists must stay up to date on the latest trends and technologies to ensure their campaigns are successful.

4. Email Designer: Email designers are responsible for creating visually appealing emails that are optimized for mobile devices. They must be able to create emails that are both aesthetically pleasing and functional. As the digital marketing landscape continues to evolve, email designers must stay up to date on the latest trends and technologies to ensure their campaigns are successful.

[Education Paths]
1. Bachelor of Science in Marketing: This degree program provides students with a comprehensive understanding of marketing principles and strategies, including consumer behavior, market research, advertising, and public relations. Students will also learn how to use digital marketing tools and techniques to reach customers and build relationships. Additionally, this degree program will provide students with the skills to develop and implement effective marketing campaigns. As the digital marketing landscape continues to evolve, this degree program will help students stay ahead of the curve and stay competitive in the job market.

2. Bachelor of Science in Business Administration: This degree program provides students with a comprehensive understanding of business principles and strategies, including accounting, finance, economics, and management. Students will also learn how to use digital marketing tools and techniques to reach customers and build relationships. Additionally, this degree program will provide students with the skills to develop and implement effective business strategies. As the digital business landscape continues to evolve, this degree program will help students stay ahead of the curve and stay competitive in the job market.

3. Master of Science in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies, including search engine optimization, content marketing, and social media marketing. Students will also learn how to use digital marketing tools and techniques to reach customers and build relationships. Additionally, this degree program will provide students with the skills to develop and implement effective digital marketing campaigns. As the digital marketing landscape continues to evolve, this degree program will help students stay ahead of the curve and stay competitive in the job market.

4. Master of Science in Business Analytics: This degree program provides students with a comprehensive understanding of business analytics principles and strategies, including data mining, predictive analytics, and machine learning. Students will also learn how to use digital marketing tools and techniques to reach customers and build relationships. Additionally, this degree program will provide students with the skills to develop and implement effective business analytics strategies. As the digital business analytics landscape continues to evolve, this degree program will help students stay ahead of the curve and stay competitive in the job market.

Course Syllabus

Introduction

Optin Pages

Lead Magnets

Sending Strategies

Copywriting

BASIC SENDING STRATEGIES SUBJECT LINES