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Updated in [April 26th, 2023]

This course provides an overview of email intelligence and how to craft the perfect marketing email. Participants will learn the 12 essential components of a killer email, how to utilize tried-and-true email templates, and why email marketing in the Digital Age (in 2016) differs from previous years. Additionally, participants will gain access to over 135 email examples based on where their customers are in the marketing cycle and when to use each one. Finally, participants will learn how to write emails for a variety of purposes, including promotions, transactions, onboarding, and more. By the end of the course, participants will have the knowledge and skills to increase engagement, sell more products, onboard new users, reactivate inactive users, and most importantly, build trust.

[Applications]
The application of this course can be seen in the crafting of effective email marketing campaigns. By understanding the 12 essential components of a killer email, utilizing tried-and-true email templates, and learning how to write emails for a variety of purposes, marketers can increase engagement, sell more products, onboard new users, and reactivate inactive users. Additionally, by understanding why email marketing in the Digital Age (in 2016) differs from previous years, marketers can better embrace the changes and trust their customers, users, readers, and leads. With over 135 email examples based on where customers are in the marketing cycle, marketers can craft the perfect marketing email.

[Career Paths]
1. Email Marketing Manager: Email marketing managers are responsible for creating, executing, and managing email campaigns. They must have a deep understanding of email marketing best practices, including segmentation, personalization, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As digital marketing continues to evolve, email marketing managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

2. Email Copywriter: Email copywriters are responsible for crafting compelling copy that engages readers and drives conversions. They must have a deep understanding of email marketing best practices, including segmentation, personalization, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As digital marketing continues to evolve, email copywriters must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

3. Email Automation Specialist: Email automation specialists are responsible for creating, executing, and managing automated email campaigns. They must have a deep understanding of email marketing best practices, including segmentation, personalization, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As digital marketing continues to evolve, email automation specialists must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

4. Email Strategist: Email strategists are responsible for creating, executing, and managing email campaigns. They must have a deep understanding of email marketing best practices, including segmentation, personalization, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As digital marketing continues to evolve, email strategists must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful. They must also be able to develop strategies that align with the company’s overall marketing goals.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing provides students with the knowledge and skills to create and manage successful digital marketing campaigns. Students learn how to use digital marketing tools such as email, social media, and search engine optimization to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is becoming increasingly popular as digital marketing continues to grow in importance.

2. Master's Degree in Email Marketing: A Master's Degree in Email Marketing provides students with the skills to create and manage successful email campaigns. Students learn how to craft effective subject lines, write compelling copy, and use email automation tools to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is becoming increasingly popular as email marketing continues to grow in importance.

3. Master's Degree in Digital Media: A Master's Degree in Digital Media provides students with the knowledge and skills to create and manage successful digital media campaigns. Students learn how to use digital media tools such as video, audio, and interactive media to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is becoming increasingly popular as digital media continues to grow in importance.

4. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing provides students with the knowledge and skills to create and manage successful social media campaigns. Students learn how to use social media tools such as Facebook, Twitter, and Instagram to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is becoming increasingly popular as social media continues to grow in importance.

Course Syllabus

Introduction to the Course & Email Marketing

Crafting the Perfect Email

Onboarding Emails: Get them on board so you can effectively sell later

Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List

Promotional Emails: How to Sell to Your List without actually 'Selling'

Transactional Emails: Triggering Emails When Your Subscribers Interact With You

Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way