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Updated in [July 17th, 2023]

This course, Defining a Digital Transformation Roadmap, provides an overview of successful digital transformation and helps participants quickly establish a company-wide understanding and framework for defining a successful digital transformation program. It is designed to provide the insight needed to help a company understand and support the development of an integrated and phased approach to digital transformation. The course includes 12 lectures, discussion guides and workbooks that help participants organize and execute quickly and effectively.

Participants will learn what successful digital transformation requires, how to avoid pitfalls that cause 70% of transformation efforts to fail, and how to define a phased program that aligns a company for success. The course covers eight phases of digital transformation, from introduction to development of product, marketing and operational initiatives, to transformation and defining and implementing the programs required to establish the competencies of digital culture and leadership throughout the organization.

By the end of the course, participants will have the knowledge and tools to help their company understand and support the development of an integrated and phased approach to digital transformation, and to establish and sustain their company as a digital leader.

Course Syllabus

Course Overview

Digital Transformation Phases

Summary