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Updated in [July 06th, 2023]

This course provides learners with the experience and expertise to effectively project their brand through new media. Learners will gain an understanding of how to use new media to communicate their brand promise in a cohesive way, as well as how to conduct an online customer review analysis to better understand their customers and tailor their brand promise to their target market. With the knowledge and skills gained from this course, learners will be able to ensure their firm is consistently communicating its brand promise and take the necessary steps to ensure their message is heard.

[Application]
Google Ads is a powerful online advertising platform offered by Google. It allows businesses to create and manage ad campaigns across various channels, including search, display, video, and mobile. Advertisers can target specific audiences, set budgets, and track campaign performance.