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Updated in [July 06th, 2023]

What skills and knowledge will you acquire during this course?
Participants in this course will acquire skills and knowledge in using Google Analytics to understand and optimize website traffic. They will learn how to set up a Google Analytics account and install the Tracking Code on a website. Additionally, participants will learn how to pull key insights from the data collected by Google Analytics to improve website traffic, user interaction, and conversion rates. The course also covers advanced features such as goal setting and event tracking, which provide a more accurate understanding of business success and the sources of high-quality website traffic. Overall, participants will gain the ability to use Google Analytics to drive sales and user engagement.

How does this course contribute to professional growth?
The Google Analytics course provides individuals with the opportunity to enhance their professional growth. By understanding and utilizing Google Analytics, participants can gain insights that will enable them to maximize sales, develop effective referral strategies, and improve overall website traffic. The course covers both basic and advanced concepts, including setting up a Google Analytics account, installing the Tracking Code, and utilizing advanced features such as goal setting and event tracking. By acquiring these skills, individuals can optimize website traffic and drive sales and user engagement. This course is beneficial for digital marketers, business owners, and webmasters who are interested in measuring and maximizing their website's performance.

Is this course suitable for preparing further education?
This course is suitable for preparing further education as it provides a comprehensive introduction to Google Analytics and covers both basic and advanced features. It is designed for individuals interested in measuring and maximizing website traffic and performance, including digital marketers, business owners, and webmasters.