New media is a powerful tool for projecting your brand. In this course, you'll learn how to use it to communicate your brand promise in a cohesive way. You'll also learn how to analyze customer reviews to better understand your target market and tailor your messaging. With the knowledge gained, you'll be able to ensure your firm is consistently communicating its brand promise.
Digital Media Analytics: Earned Media
2.0
Futurelearn120 learners
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Learn how to use digital media analytics to maximize your earned media and increase your online presence. Sign up for this course today!
Social Media and Social Content Strategy
4.5
Coursera1,597 learners
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Digital Marketing Institute's Social Media and Social Content Strategy course is the perfect way to gain the confidence and knowledge needed to advance your career. Learn the core principles of social media marketing, how to engage and nurture a loyal social community, and the basics of content strategy and measuring its effectiveness. Get certified and unlock your next opportunity with three months of free Power Membership.
Digital Marketing
3.0
HubSpot Academy192 learners
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Digital Marketing is the use of digital platforms to promote a business or product. It includes website optimization, social media campaigns, email marketing, and more. Inbound Marketing is a strategy that focuses on creating valuable content and experiences tailored to customers. The Digital Marketing Certification Course teaches how to become an effective digital marketer with an inbound-first mindset. Learn how to optimize websites for search engines, create a non-paid strategy to build and grow a following, and create an ads strategy to amplify your message to a targeted audience.
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