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Updated in [July 24th, 2023]

This course, What is Customer Relationship Management (CRM)? And How to Use it, provides an introduction to the concept of CRM and how to use it to build relationships with customers. It covers the basics of CRM, including the definition of CRM, the benefits of using CRM, and the different types of CRM software. It also provides an overview of the different strategies and tactics used to build relationships with customers, such as segmentation, personalization, and loyalty programs. Finally, the course provides an overview of the different tools and techniques used to measure the success of CRM initiatives, such as customer surveys and customer lifetime value. This course is designed for business owners, entrepreneurs, and marketing professionals who want to learn more about CRM and how to use it to build relationships with customers. It is also suitable for those who are new to the concept of CRM and want to understand the basics. By the end of this course, learners will have a better understanding of the concept of CRM and how to use it to build relationships with customers. They will also have an understanding of the different strategies and tactics used to build relationships with customers, as well as the different tools and techniques used to measure the success of CRM initiatives. Finally, learners will have the knowledge and skills to implement CRM initiatives in their own businesses.