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Updated in [August 18th, 2023]

Skills and Knowledge:
This course will provide you with the skills and knowledge to effectively manage a crisis situation. You will learn how to identify audiences, assemble a crisis response team, craft an initial statement, and evaluate your response once the crisis has passed. Additionally, you will gain an understanding of the importance of precise, timely, and relevant information during a crisis, and how to create an effective communications plan.
Professional Growth:
This course provides professionals with the skills and knowledge necessary to effectively manage a crisis situation. It covers the process of preparing an organization to communicate with all stakeholders, including employees, customers, suppliers, media, and the public. Participants will learn how to identify audiences, assemble a crisis response team, craft an initial statement, and evaluate their response once the crisis has passed. By taking this course, professionals will gain the confidence and skills needed to effectively handle a crisis situation and protect their organization's reputation.
Further Education:
This course is suitable for preparing further education in crisis management and communication. It covers the process of preparing an organization to communicate with various audiences, assembling a crisis response team, crafting an initial statement, and evaluating the response once the crisis has passed. The course also provides an overview of the public relations profession and the importance of precise, timely, and relevant information during any crisis or emergency. With this knowledge, students can gain a better understanding of how to handle press and public relations during a crisis.

Course Syllabus

Introduction

Notifying

Crisis Communication Team

Statements

Conclusion