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Updated in [July 24th, 2023]

Deane Barker is a globally recognized content management expert and author of four best-selling books on content management. He has been a featured speaker at conferences around the world, and has consulted with hundreds of companies on their content management strategies. "In The Beginning: The fundamentals of content management" is an essential course for anyone looking to understand the basics of content management and how it applies to their business. Deane Barker will provide an overview of the history of content management, the differences between ECM, WCM, DAM and LMS, and the common pitfalls for SMB, mid-market and enterprise companies. He will also discuss how to choose the right CMS for your business, the importance of content modeling and aggregation, the role of editorial workflow in content management, and the basics of content transformation and publication. This course is ideal for anyone looking to understand the fundamentals of content management and how it applies to their business. It is also suitable for those who are new to content management, as well as those who are looking to refresh their knowledge. By the end of the course, participants will have a better understanding of the history of content management, the differences between ECM, WCM, DAM and LMS, and the common pitfalls for SMB, mid-market and enterprise companies. They will also have the knowledge to choose the right CMS for their business, understand the importance of content modeling and aggregation, and be familiar with the basics of content transformation and publication.