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Updated in [October 07th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
Optmyzr is an award-winning PPC optimization platform for search marketing professionals Founded in 2013 by a team of former Google executives Optmyzr gives you the tools and insights to quickly execute strategies for accounts of any size diversity or complexityOptmyzr's 102 course is meant to show you how you can reclaim the power of your advertising budgets and get greater control over your PPC bid strategyIn this course a team of Optmyzr experts will walk you through the tools that can help you optimize your budgets and the different One-Click Optimizations that can help you manage manual bidding or gain control over your campaigns running on automated bidding strategiesYou'll learn how Optmyzr can help you analyze spend forecasts and how you can use these insights to reallocate budgets across campaigns or even across different accounts from the same client to help you reach your monthly targetsWe'll show you how you can use Optmyzr's One-Click Optimization to manage manual bids to help you boost conversions or reduce wasted spend in the account And if you're running campaigns on smart bidding well show you how can optimize them to help you reach your CPA or ROAS goalsYou'll know more about Optmyzr's tools to manage bid adjustments and how now you're able to hack bid adjustments while doing Smart Bidding through the implementation of Value-Based Bidding (VBB)By the end of this course you should be able to start integrating Optmyzr's budget and bid management tools into your daily workflowCheck out other courses in this series to learn more about Optmyzr's other solution areas

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During the Optmyzr 102 course, participants will acquire the following skills and knowledge:
1. Understanding budget optimization: Participants will learn how to use Optmyzr's tools to analyze spend forecasts and reallocate budgets across campaigns or accounts to meet monthly targets.
2. One-Click Optimizations: Participants will be introduced to Optmyzr's One-Click Optimization feature, which helps manage manual bidding and improve conversions or reduce wasted spend in the account.
3. Smart bidding optimization: Participants will learn how to optimize campaigns running on automated bidding strategies, such as smart bidding, to achieve their CPA or ROAS goals.
4. Managing bid adjustments: Participants will gain knowledge about Optmyzr's tools for managing bid adjustments and how to implement Value-Based Bidding (VBB) to hack bid adjustments while using Smart Bidding.
5. Integration into daily workflow:
Who will benefit from this course?
This course will benefit search marketing professionals who are looking to optimize their PPC bid strategy and gain greater control over their advertising budgets. It is specifically designed for individuals who are already familiar with Optmyzr and want to learn how to use its tools to analyze spend forecasts, reallocate budgets across campaigns, and optimize manual and automated bidding strategies. The course will also be helpful for those running campaigns on smart bidding, as it will teach them how to optimize their campaigns to reach their CPA or ROAS goals.

Course Syllabus

Introduction

Monitoring Spend

Working with Budgets

Working with Manual Bidding

Working with Bid Adjustments

Working with Smart Bidding

Value-Based Bidding