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Updated in [July 18th, 2023]

What skills and knowledge will you acquire during this course?
By taking this course, students will acquire the skills and knowledge necessary to create a business brand that engages people, builds deep human connections, and develops a following. They will learn strategies to differentiate their brand from others in terms of appearance, tone, behavior, thinking, and actions. The course will also delve into the science behind the importance of personality in business branding and provide a framework used by major brands to develop their own engaging personalities. Students will gain an understanding of their target audience on a deeper level, including their fears, desires, characteristics, and behaviors, and learn how to build a brand personality that emotionally engages them. Additionally, the course will cover the science of brand archetypes and how to apply them to business strategy, as well as expanding the brand personality to make it feel more human. By the end of the course, students will be able to develop a brand personality that elicits specific desires or emotions from their audience, which can be used to influence their brand's visual identity. This course is suitable for individuals looking to build a brand or connect with their audience in an engaging manner, and it offers visually appealing and illustrated lessons to keep students engaged and facilitate action-taking.

How does this course contribute to professional growth?
This course on Business Branding With Personality: Build An Authentic Brand contributes to professional growth by providing an in-depth understanding of how to create a business brand that engages people, makes deep human connections, and builds a following. It teaches strategies to differentiate a business brand from others and emphasizes the importance of personality in human engagement. The course also covers the science behind brand archetypes and how to apply them to business strategy. By the end of the course, students will have the knowledge and skills to develop a brand personality that evokes specific desires or emotions from their audience, ultimately influencing their brand's visual identity. Overall, this course is beneficial for individuals looking to build a brand or connect with their audience in an engaging way.

Is this course suitable for preparing further education?
This course is suitable for preparing further education.

Course Syllabus

Thank You And Welcome

Brand - Customer Relationships Have Human Roots

Discover The Human Brand And Identify Who You're Connecting With

Be Familiar Using A Scientific Framework

The Archetype Framework & The Personalities That Resonate

Develop And Express Your Brand Personality