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Updated in [July 18th, 2023]

What skills and knowledge will you acquire during this course?
Students will acquire skills and knowledge in brand psychology and neuroscience, crafting messages using emotion, creating advertisements and website copy, email marketing, social media posts, developing a premium brand name and tagline, defining brand promise, building brand presence using communication frameworks and digital marketing channels, and creating a brand book for brand management.

How does this course contribute to professional growth?
This course, Business Branding: The Complete Course Part 2 - Expression, contributes to professional growth by providing students with advanced knowledge and skills in brand psychology, neuroscience, and communication frameworks. It equips them with the ability to craft effective messages, create advertisements, develop a premium brand name and tagline, and build their brand presence using digital marketing channels. By the end of the course, students will have a brand book and the necessary techniques and frameworks to replicate the branding process.

Is this course suitable for preparing further education?
This course, Business Branding: The Complete Course Part 2 - Expression, is suitable for preparing further education.

Course Syllabus

Introduction

Brand Psychology

Core Message Framework

Storytelling Framework

Brand Name, Tagline & Promise

Visual Identity

Brand Presence

Guiding Your Brand