Business Branding: The Complete Course Part 2 - Expression

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2019-04-25
Learners

No Information
Duration

No Information
Instructor

Steve Houraghan

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4.7

13,000 Ratings

Elevate your business branding with "Business Branding: The Complete Course Part 2 - Expression." Building upon the strategic foundation established in Part 1, this course delves into the art of expressing your brand effectively. Learn the psychology and neuroscience behind impactful messaging, harness the power of emotion in decision-making, and master the craft of storytelling. Develop a communication framework that guides your advertisements, website copy, email marketing, and social media posts. Discover the secrets to creating a premium brand name and tagline, defining your brand promise, and building a strong brand presence. Become a strategic branding expert today.

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

What skills and knowledge will you acquire during this course?
Students will acquire skills and knowledge in brand psychology and neuroscience, crafting messages using emotion, creating advertisements and website copy, email marketing, social media posts, developing a premium brand name and tagline, defining brand promise, building brand presence using communication frameworks and digital marketing channels, and creating a brand book for brand management.

How does this course contribute to professional growth?
This course, Business Branding: The Complete Course Part 2 - Expression, contributes to professional growth by providing students with advanced knowledge and skills in brand psychology, neuroscience, and communication frameworks. It equips them with the ability to craft effective messages, create advertisements, develop a premium brand name and tagline, and build their brand presence using digital marketing channels. By the end of the course, students will have a brand book and the necessary techniques and frameworks to replicate the branding process.

Is this course suitable for preparing further education?
This course, Business Branding: The Complete Course Part 2 - Expression, is suitable for preparing further education.

Course Syllabus

Introduction

Brand Psychology

Core Message Framework

Storytelling Framework

Brand Name, Tagline & Promise

Visual Identity

Brand Presence

Guiding Your Brand

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Pros & Cons

Comprehensive and Detailed
Engaging and Structured

Missing Video and Lack of Response
Typos and Lazy Course Materials

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