Branding & Brand Management: Branding Strategy Brand Tactics

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2023-06-14
Learners

No Information
Duration

No Information
Instructor

Dekker Fraser, MBA

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4.4

55,382 Ratings

This course is the perfect way to gain an MBA-level understanding of branding and brand management without the expensive tuition and time commitment. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding. This course focuses on branding, brand marketing, and brand management, and will provide you with the foundations of brand strategy and brand tactics, as well as case studies from the instructor's hands-on experience and research. You'll also learn key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships, and how to drive word-of-mouth for your brand. Don't miss out on this comprehensive course to help you achieve branding success.

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, Branding & Brand Management: Branding Strategy Brand Tactics, provides an MBA-level understanding of branding and brand management. It is designed to give students a comprehensive overview of the foundations of brand strategy and brand tactics, while exploring several case studies from the instructor's hands-on experience and research. The instructor, a former Global Brand Manager at Sony PlayStation, will dispel commonly held myths about branding and provide a reliable resource for understanding brands. The course will cover topics such as luxury brand management & fashion marketing, fast brand growth, FMCG/CPG brand management, B2B brand management, word-of-mouth branding, brand awareness, and more. Students will gain an understanding of how to develop a comprehensive branding and brand marketing strategy, as well as how to raise brand awareness and leverage associations to establish a brand. Upon completion of the course, students will have a solid foundation in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

Course Syllabus

Key Branding & Brand Management Lessons

Brand Management Lessons from Lacoste

Brand Strategy / Branding Strategy

Brand Tactics (Branding Tactics)

How Brands Grow

The Macro Level Business View of Brands & Branding

Raising Brand Awareness, Ad Recall & Purchase Intent

Important Branding Notes

B2B Branding

Personal Branding

Becoming Famous

Lessons from One Million Followers

Pros & Cons

Informative and Engaging
Real-life Examples

Excessive Focus on Personal Branding
Poor Course Structure

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