❗The content presented here is sourced directly from Grow with Google platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 17th, 2023]

This course, How To Improve Your Online Presence, provides an overview of search engine basics, how search engines work, how search engines see the web, organic search explained, paid search explained, Google search console, making your web pages search friendly, how other websites can work for you, cross borders with SEO, intro to search engine optimisation (SEO), the importance of an SEO plan, the SEO process, how to choose keywords, setting realistic SEO goals, using digital to advertise locally, and reaching locals on their mobiles. SEO for local businesses is also discussed. Participants will gain an understanding of how to improve their online presence and reach their target audience.

[Applications]
After completing this course, participants should be able to apply the knowledge they have gained to improve their online presence. They should be able to use search engine basics to understand how search engines work and how to make web pages search friendly. They should also be able to use organic and paid search to reach their target audience. Additionally, they should be able to use Google Search Console to monitor their website's performance and use SEO to reach a wider audience. Finally, they should be able to use digital advertising to reach locals on their mobiles.

[Career Paths]
1. SEO Specialist: SEO Specialists are responsible for optimizing websites for search engine visibility and improving the overall user experience. They analyze website content, structure, and performance, and use various tools to identify areas for improvement. They also create and implement SEO strategies, monitor website analytics, and track progress. As the digital landscape continues to evolve, SEO Specialists must stay up-to-date on the latest trends and techniques to ensure their clients’ websites remain competitive.

2. Digital Marketer: Digital Marketers are responsible for creating and executing digital marketing campaigns. They use a variety of tools and techniques to reach their target audience, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing. As the digital landscape continues to evolve, Digital Marketers must stay up-to-date on the latest trends and techniques to ensure their campaigns remain competitive.

3. Content Strategist: Content Strategists are responsible for creating and managing content for websites and other digital platforms. They analyze user data to identify content needs, create content plans, and develop content that is engaging and effective. As the digital landscape continues to evolve, Content Strategists must stay up-to-date on the latest trends and techniques to ensure their content remains competitive.

4. Social Media Manager: Social Media Managers are responsible for managing a company’s social media presence. They create and implement social media strategies, monitor analytics, and engage with followers. As the digital landscape continues to evolve, Social Media Managers must stay up-to-date on the latest trends and techniques to ensure their clients’ social media presence remains competitive.

[Education Paths]
1. Bachelor of Science in Computer Science: This degree path focuses on the fundamentals of computer science, such as programming, software engineering, and computer architecture. It also covers topics such as artificial intelligence, machine learning, and data science. This degree path is becoming increasingly popular as the demand for tech-savvy professionals grows.

2. Bachelor of Science in Information Technology: This degree path focuses on the application of technology to solve business problems. It covers topics such as systems analysis, database management, network security, and web development. This degree path is becoming increasingly popular as businesses rely more and more on technology to stay competitive.

3. Master of Science in Digital Marketing: This degree path focuses on the use of digital marketing techniques to reach customers. It covers topics such as search engine optimization, social media marketing, content marketing, and analytics. This degree path is becoming increasingly popular as businesses look to leverage digital channels to reach their target audiences.

4. Master of Science in Data Science: This degree path focuses on the use of data to make decisions. It covers topics such as data mining, machine learning, and predictive analytics. This degree path is becoming increasingly popular as businesses look to leverage data to gain insights and make better decisions.