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Updated in [July 11th, 2023]
This Business Analytics Course provides students with the knowledge and skills to analyze data and make informed decisions. Students will learn how to use data to identify trends, develop strategies, and make decisions that will help their business succeed. The course covers topics such as data collection, data analysis, data visualization, and predictive analytics. Students will also learn how to use various software tools to analyze data and create reports. Upon completion of the course, students will have the skills to make informed decisions based on data and be able to communicate their findings to stakeholders.
Course Syllabus
Fundamentals of a Data-Driven Business
Inbound is a constant balancing act between adapting to the needs of your customers and innovating to grow and scale your business. How do you know if you're being proactive enough? Is your personalization really resonating with leads, prospects, and customers? The answers lie in your data. In this lesson, learn how to plan and implement a data strategy that ensures your business goals and decisions are data-driven. Collecting Meaningful Business Data
Integrations solve and simplify your need for new software as your business grows and evolves, and your needs change. You can power your business to achieve a wider range of tasks on your software as you enhance its functionality by leveraging integrations. In this lesson, learn when and how use integrations, the benefits of connecting your apps, and how this solves for your data needs down the line.Managing Your Business Data in HubSpot
In today's world, it is easier than ever to start a company, but harder than ever to scale a company. As your business becomes more complex, so does the integrated stack of software you use. The sooner you think critically about how to manage your data, the easier it becomes to manage complexity down the road. In the lesson, learn how to clean and organize your data in HubSpot and how to build custom properties that scale with your reporting needs. Aligning Your Team Around Data
We live in a data-driven world. It's impossible for organizations to come to conclusions without the use of accurate data. This is because it's no longer enough to make decisions based on what we believe to be correct. To stay competitive, everything must be rooted in fact and backed up by numbers to support the choices we make. In this lesson, learn the basics of reporting and analysis and how to use both to avoid silos from forming at your organization.Using Storytelling to Prove a Case with Data
Storytelling is the process of using fact and narrative to communicate something to your audience. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organization, brand, or business. In this lesson, learn how to craft a compelling case for any audience using data and storytelling. Business Analytics Course Next Steps
Learn what to do after the Business Analytics course.
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