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Updated in [March 06th, 2023]

This course, Introduction to Personal Branding, provides learners with the opportunity to understand the concept of personal branding and how to create and inhabit their own brand. Learners will gain an understanding of what personal branding means and how to establish themselves on at least three social media platforms. They will also create a mission statement for their personal brand, build a board of directors for their brand, become familiar with the basics of digital security and reputation management, and create a system for on-going brand maintenance. Instructor Kimberley R. Barker will provide a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together, the class will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

[Applications]
After this course, learners can apply the knowledge they have gained by creating a personal brand that authentically and effectively communicates their values and professional gifts. They can also use the skills they have learned to establish themselves on at least three social media platforms, create a mission statement for their personal brand, build a board of directors for their brand, become familiar with the basics of digital security and reputation management, and create a system for on-going brand maintenance.

[Career Paths]
Recommended career paths for learners include:

1. Social Media Manager: Social media managers are responsible for managing a company's social media presence, including creating content, responding to customer inquiries, and monitoring analytics. As the use of social media continues to grow, so does the need for social media managers who can effectively manage a company's online presence.

2. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They use a variety of digital channels, such as search engine optimization, content marketing, and email marketing, to reach their target audience. As digital marketing continues to evolve, digital marketers must stay up-to-date on the latest trends and technologies.

3. Content Creator: Content creators are responsible for creating content for a variety of platforms, such as websites, blogs, and social media. They must be able to create engaging content that resonates with their target audience. As the demand for content continues to grow, content creators must stay up-to-date on the latest trends and technologies.

4. Reputation Manager: Reputation managers are responsible for monitoring and managing a company's online reputation. They must be able to identify potential issues and take proactive steps to protect the company's reputation. As the use of social media and online reviews continues to grow, so does the need for reputation managers who can effectively manage a company's online presence.

[Education Paths]
1. Bachelor of Arts in Communications: This degree path focuses on the study of communication theory and practice, including the development of effective communication strategies and techniques. It also covers topics such as media studies, public relations, and digital media. This degree path is ideal for those looking to develop their personal brand, as it provides the skills and knowledge needed to effectively communicate their message and create a strong online presence.

2. Bachelor of Science in Marketing: This degree path focuses on the study of marketing principles and strategies, including the development of effective marketing plans and campaigns. It also covers topics such as consumer behavior, market research, and digital marketing. This degree path is ideal for those looking to develop their personal brand, as it provides the skills and knowledge needed to effectively market their brand and create a strong online presence.

3. Master of Business Administration (MBA): This degree path focuses on the study of business principles and strategies, including the development of effective business plans and operations. It also covers topics such as finance, accounting, and management. This degree path is ideal for those looking to develop their personal brand, as it provides the skills and knowledge needed to effectively manage their brand and create a strong online presence.

4. Master of Science in Digital Marketing: This degree path focuses on the study of digital marketing principles and strategies, including the development of effective digital marketing plans and campaigns. It also covers topics such as search engine optimization, social media marketing, and analytics. This degree path is ideal for those looking to develop their personal brand, as it provides the skills and knowledge needed to effectively market their brand online and create a strong online presence.

The development of personal branding is an ever-evolving field, and these degree paths provide the necessary skills and knowledge to stay ahead of the curve. With the right education and training, learners can create a strong personal brand that will help them stand out in the competitive job market.

Course Syllabus

Introduction

An Overview of Personal Branding

Building your Brand's Infrastructure

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Creating your Brand's Maintenance Plan

Your Online Identity: How reputation and digital privacy affect your Brand.