Personal branding is a powerful tool for self-promotion and career development. This introduction provides an overview of the concept and offers guidance on how to create and maintain a successful personal brand.
Strategic Self-Marketing and Personal Branding
2.5
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This course teaches students how to use strategic self-marketing and personal branding techniques to create, enhance, and promote their professional image. Students will learn how to use relationship and network marketing, impression management, and other techniques to showcase their skills to employers, colleagues, and other interested parties.
Brand Management: Aligning Business Brand and Behaviour
3.0
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This course, led by Professor Nader Tavassoli of London Business School, provides an in-depth look at brand management, exploring how to align business, brand and behaviour. Through brand workouts and guest videos from leading branding professionals, participants will gain a comprehensive understanding of how to create a successful brand.
Branding and Customer Experience
1.5
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This course explores the relationship between Branding and Customer Experience, providing a framework to focus and organize students' thinking about the operational implications of their branding projects. It will help students understand how branding efforts can be aligned with customer touch points and how to measure the impacts of their projects across multiple departments.
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