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Updated in [July 24th, 2023]

This course, What is Brand Management? The Role of a Brand Manager, provides an overview of the role of a brand manager and the importance of brand management. It covers the fundamentals of brand management, including the definition of a brand, the role of a brand manager, the importance of brand management, and the key elements of a successful brand management strategy. The course begins by defining a brand and discussing the importance of brand management. It then covers the role of a brand manager, including the responsibilities of a brand manager, the skills required to be a successful brand manager, and the challenges of brand management. The course then moves on to discuss the key elements of a successful brand management strategy. It covers topics such as brand positioning, brand identity, brand loyalty, and brand communication. It also looks at the importance of customer feedback and how to use it to improve brand management. Finally, the course looks at the importance of brand management in the digital age. It covers topics such as the use of social media for brand management, the importance of online reputation management, and the use of analytics to measure brand performance. This course is ideal for anyone interested in learning more about brand management and the role of a brand manager. It provides an overview of the fundamentals of brand management and the key elements of a successful brand management strategy. It is also suitable for those looking to gain a better understanding of the importance of brand management in the digital age.