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Updated in [March 06th, 2023]

This course, Email Marketing Essentials, provides an overview of email marketing and list building. It covers topics such as how to use autoresponders, how to make money sending emails, how to create more revenue from your email list, how to make money with affiliate marketing by sending emails, how to increase your email open rate, how to optimize your lead capture page, and how to create your lead magnet. Participants will gain a comprehensive understanding of email marketing and list building, and will be able to apply the knowledge to their own businesses.

[Applications]
The application of Email Marketing Essentials can be seen in the ability to create more revenue from an email list, increase email open rates, optimize lead capture pages, and create lead magnets. Additionally, users can learn how to use autoresponders, make money sending emails, and make money with affiliate marketing by sending emails. With the knowledge gained from this course, users can create effective email marketing campaigns that will help them reach their goals.

[Career Paths]
1. Email Marketing Manager: Email marketing managers are responsible for creating, executing, and managing email campaigns. They must have a deep understanding of email marketing best practices, including list building, segmentation, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As email marketing continues to evolve, email marketing managers must stay up to date on the latest trends and technologies.

2. Email Copywriter: Email copywriters are responsible for crafting compelling copy for email campaigns. They must have a strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing. They must also be able to write engaging copy that resonates with the target audience. As email marketing continues to evolve, email copywriters must stay up to date on the latest trends and technologies.

3. Email Automation Specialist: Email automation specialists are responsible for creating and managing automated email campaigns. They must have a deep understanding of email marketing best practices, including list building, segmentation, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As email marketing continues to evolve, email automation specialists must stay up to date on the latest trends and technologies.

4. Email List Builder: Email list builders are responsible for building and managing email lists. They must have a strong understanding of email marketing best practices, including list building, segmentation, and automation. They must also be able to analyze data and optimize campaigns for maximum ROI. As email marketing continues to evolve, email list builders must stay up to date on the latest trends and technologies.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree path focuses on the fundamentals of digital marketing, including email marketing, list building, and how to use autoresponders. It also covers topics such as how to make money sending emails, how to create more revenue from your email list, and how to make money with affiliate marketing by sending emails. This degree path is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

2. Master of Science in Email Marketing: This degree path focuses on the advanced aspects of email marketing, such as how to increase your email open rate, how to optimize your lead capture page, and how to create your lead magnet. It also covers topics such as email automation, email segmentation, and email personalization. This degree path is becoming increasingly popular as businesses recognize the importance of email marketing in today's world.

3. Bachelor of Science in Business Administration with a Concentration in Digital Marketing: This degree path focuses on the fundamentals of business administration, with a focus on digital marketing. It covers topics such as email marketing, list building, and how to use autoresponders. It also covers topics such as how to make money sending emails, how to create more revenue from your email list, and how to make money with affiliate marketing by sending emails. This degree path is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

4. Master of Science in Digital Marketing: This degree path focuses on the advanced aspects of digital marketing, such as email automation, email segmentation, and email personalization. It also covers topics such as how to increase your email open rate, how to optimize your lead capture page, and how to create your lead magnet. This degree path is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

Course Syllabus

Email Marketing Essentials - Terms Explained

Email Marketing Essentials - Optin Page Explained

Email Marketing Essentials - Lead Magnets Explained

Email Marketing Essentials - Basic Sending Strategies

Email Marketing Essentials- Basic Sending Strategies, The Copy

Email Marketing Essentials - Basic Sending Strategies, Subject Lines