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Updated in [March 20th, 2023]

This course provides an introduction to the world of advertising. Students will learn the communication process used to design quality ads, as well as the skills needed to work professionally in the advertising industry. They will gain an understanding of how to make media decisions to reach the right audience, and how internet and social media have increased the reach of advertising. Additionally, students will learn about pre and post testing techniques, and the social, ethical, and legal aspects of advertising appeals. By the end of the course, students will have a comprehensive understanding of the subject.

[Applications]
After this course, students can apply their knowledge to create effective advertising campaigns. They can use the skills they have acquired to develop strategies for targeting the right audience and selecting the appropriate advertising appeals. Additionally, they can use the knowledge they have gained to understand the social, ethical and legal aspects of advertising. Furthermore, they can use the techniques they have learned to conduct pre and post testing of their campaigns.

[Career Paths]
Career Paths:
1. Advertising Manager: Advertising Managers are responsible for developing and executing advertising campaigns for their clients. They work with clients to determine their advertising needs and develop strategies to reach their target audience. They also oversee the production of advertising materials, such as television commercials, radio spots, and print ads. As the industry continues to evolve, Advertising Managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

2. Creative Director: Creative Directors are responsible for leading creative teams in the development of advertising campaigns. They work with clients to understand their needs and develop creative concepts that meet those needs. They also oversee the production of advertising materials, such as television commercials, radio spots, and print ads. Creative Directors must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

3. Media Planner: Media Planners are responsible for developing and executing media plans for their clients. They work with clients to determine their media needs and develop strategies to reach their target audience. They also oversee the placement of advertising materials, such as television commercials, radio spots, and print ads. As the industry continues to evolve, Media Planners must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

4. Social Media Manager: Social Media Managers are responsible for developing and executing social media campaigns for their clients. They work with clients to determine their social media needs and develop strategies to reach their target audience. They also oversee the production of social media content, such as posts, videos, and images. As the industry continues to evolve, Social Media Managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

[Education Paths]
Recommended Degree Paths:
1. Bachelor of Arts in Advertising: This degree program provides students with a comprehensive understanding of the advertising industry, including the principles of marketing, consumer behavior, and media planning. Students will learn how to create effective campaigns, develop strategies for reaching target audiences, and analyze the effectiveness of their campaigns. Additionally, they will gain an understanding of the legal and ethical considerations of advertising.

2. Master of Science in Advertising: This degree program provides students with an advanced understanding of the advertising industry. Students will learn how to create effective campaigns, develop strategies for reaching target audiences, and analyze the effectiveness of their campaigns. Additionally, they will gain an understanding of the legal and ethical considerations of advertising, as well as the use of digital media in advertising.

3. Master of Business Administration in Advertising: This degree program provides students with an understanding of the business aspects of the advertising industry. Students will learn how to create effective campaigns, develop strategies for reaching target audiences, and analyze the effectiveness of their campaigns. Additionally, they will gain an understanding of the legal and ethical considerations of advertising, as well as the use of digital media in advertising.

4. Doctor of Philosophy in Advertising: This degree program provides students with an in-depth understanding of the advertising industry. Students will learn how to create effective campaigns, develop strategies for reaching target audiences, and analyze the effectiveness of their campaigns. Additionally, they will gain an understanding of the legal and ethical considerations of advertising, as well as the use of digital media in advertising. They will also gain an understanding of the research methods used in the field of advertising.