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Updated in [April 29th, 2023]

Mark Irvine of WordStream presents an essential class on Google AdWords search campaigns. This step-by-step class covers everything from understanding how search advertising works to evaluating a finished campaign. Participants will learn how to choose the right keywords, understand conversion rates, create ads and ad groups, and budget and bid. This class is ideal for freelancers looking to expand their client base or advertising team members tasked with increasing revenue. After completing the class, participants will be able to create better ads, reach the right people, and grow their business faster than ever before.

[Applications]
Those who have completed the Google AdWords Essentials course can apply their knowledge to create effective search campaigns that will help them reach the right people and grow their business. They can use WordStream's software and services to make online advertising easier and more efficient. Additionally, they can use WordStream's AdWords Performance Grader to evaluate their campaigns and identify any costly mistakes.

[Career Paths]
1. PPC (Pay-Per-Click) Manager: PPC Managers are responsible for creating, managing, and optimizing paid search campaigns for businesses. They must have a deep understanding of the Google AdWords platform and be able to develop strategies to maximize ROI. As the digital marketing landscape continues to evolve, PPC Managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

2. Digital Advertising Strategist: Digital Advertising Strategists are responsible for developing and executing comprehensive digital advertising campaigns. They must have a deep understanding of the various digital advertising platforms, such as Google AdWords, and be able to develop strategies to maximize ROI. As the digital marketing landscape continues to evolve, Digital Advertising Strategists must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

3. Search Engine Optimization (SEO) Specialist: SEO Specialists are responsible for optimizing websites for search engine visibility. They must have a deep understanding of the various search engine algorithms and be able to develop strategies to maximize organic search traffic. As the digital marketing landscape continues to evolve, SEO Specialists must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

4. Digital Marketing Analyst: Digital Marketing Analysts are responsible for analyzing the performance of digital marketing campaigns. They must have a deep understanding of the various digital marketing platforms, such as Google AdWords, and be able to develop strategies to maximize ROI. As the digital marketing landscape continues to evolve, Digital Marketing Analysts must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.

[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Digital Marketing: This degree path provides students with the knowledge and skills to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools such as Google AdWords, SEO, and social media to reach their target audiences. Additionally, they learn how to analyze data and measure the success of their campaigns. This degree path is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

2. Master of Science in Business Analytics: This degree path focuses on the use of data and analytics to make informed business decisions. Students learn how to use data to identify trends, optimize campaigns, and measure the success of their efforts. This degree path is becoming increasingly popular as businesses recognize the importance of data-driven decision making.

3. Master of Science in Digital Marketing: This degree path provides students with the knowledge and skills to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools such as Google AdWords, SEO, and social media to reach their target audiences. Additionally, they learn how to analyze data and measure the success of their campaigns. This degree path is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

4. Master of Science in Data Science: This degree path focuses on the use of data and analytics to make informed business decisions. Students learn how to use data to identify trends, optimize campaigns, and measure the success of their efforts. This degree path is becoming increasingly popular as businesses recognize the importance of data-driven decision making.